Camp Pilates vs Reform:Which is more popular?
In September 2026, Reform had more branded searches than Camp Pilates among Christchurch Pilates studios in New Zealand. Reform had about 390 branded searches, while Camp Pilates had 170. Reform made up 14.1% of all Christchurch Pilates studio searches we track, and Camp Pilates accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about Christchurch Pilates studios, Reform appeared in three of the five answers and Camp Pilates in none.
Who do people search for more?
Reform, about 2 searches for every 1 for Camp Pilates
Who does AI mention more?
Reform, mentioned in 3 of 5 answers, Camp Pilates in 0
Who does AI recommend more?
Reform, the only one of the two named
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Top Christchurch Pilates studios in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reform was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Camp Pilates did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Reform3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Balance Pilates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reform Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carve Studio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sculpt Reformer Pilates1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Camp Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Core Pilates and Mind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arched Reformer Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Centred Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about Christchurch Pilates studios
5 answers
Asked ChatGPT
“Which Pilates studio should I join in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best Pilates studios in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best Pilates studio in Christchurch, New Zealand for core strength?”
Searched Google, AI Overview
“pilates christchurch”
Searched Google, AI Overview
“reformer pilates christchurch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Camp Pilates or Reform more popular in search?
This chart shows how often people search Google for Camp Pilates and Reform by name. Each line represents a brand's share of searches for all nine Christchurch Pilates studios we track, month by month, from searches in New Zealand.
Share of searches by month for Reform, Camp Pilates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Reform Fitness | Reform | Camp Pilates | Carve Studio | Balance Pilates | Core Pilates and Mind | Arched Reformer Pilates | Sculpt Reformer Pilates | Centred Studios |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.6% | 19.8% | 0% | 10.7% | 4.7% | 4.7% | 1.1% | 1.9% | 0.55% |
| Nov 2025 | 59.7% | 19.5% | 0.33% | 8.6% | 5.6% | 3.6% | 0.99% | 1.3% | 0.33% |
| Dec 2025 | 58.3% | 19.2% | 1.6% | 6.8% | 5.5% | 5.5% | 0.98% | 1.6% | 0.33% |
| Jan 2026 | 55.3% | 22.3% | 1.3% | 6.9% | 5.3% | 5.3% | 1% | 1.8% | 0.76% |
| Feb 2026 | 55.7% | 18.7% | 1.6% | 7% | 5.4% | 6.6% | 2.8% | 1.6% | 0.63% |
| Mar 2026 | 49.2% | 19.5% | 8.6% | 8.6% | 4.6% | 4.6% | 2.4% | 1.9% | 0.54% |
| Apr 2026 | 55.9% | 15.8% | 8.6% | 7% | 5.6% | 2.9% | 1.3% | 2.4% | 0.53% |
| May 2026 | 50.6% | 18.3% | 5.3% | 8.1% | 8.1% | 4.3% | 1.2% | 3.4% | 0.62% |
| Jun 2026 | 53.4% | 18.3% | 5.3% | 8.4% | 5.3% | 5.3% | 1.6% | 2.2% | 0.31% |
| Jul 2026 | 53.4% | 15.7% | 6.9% | 6.9% | 6.9% | 6.9% | 0.66% | 2.3% | 0.33% |
| Aug 2026 | 54.7% | 15.4% | 8.4% | 6.8% | 5.5% | 5.5% | 1.3% | 2.3% | 0.32% |
| Sep 2026 | 57.4% | 14.1% | 6.1% | 6.1% | 5.1% | 5.1% | 3.2% | 2.5% | 0.36% |
How has the Camp Pilates and Reform comparison changed over the last 12 months?
3 findings
- Reform was ahead of Camp Pilates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Camp Pilates’ share of searches among Christchurch Pilates studios in New Zealand moved from 0% to 6.1%, and its estimated monthly branded searches moved from 0 to 170.
- Across the 12 months ending September 2026, Reform’s share of searches among Christchurch Pilates studios in New Zealand moved from 19.8% to 14.1%, and its estimated monthly branded searches moved from 720 to 390.
How did search popularity change for New Zealand Christchurch Pilates studios in September 2026?
2 changes
In September 2026, Camp Pilates lost share of searches among Christchurch Pilates studios in New Zealand, from 8.4% to 6.1%.
In September 2026, Reform lost share of searches among Christchurch Pilates studios in New Zealand, from 15.4% to 14.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Camp Pilates’ and Reform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Camp Pilates
1 branded search term
- camp pilates
Reform
1 branded search term
- reform pilates christchurch
Other head-to-heads among Christchurch Pilates studios
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