Brandwave

How popular isCamp Pilates in search?

In August 2026, there were an estimated 260 branded searches for Camp Pilates in New Zealand which is up 2500% over the last 11 months. Camp Pilates holds 1.4% estimated Share of Search among New Zealand christchurch pilates studios and is ranked 2nd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Reform Fitness95.2%
  2. Camp Pilates1.4%
  3. Carve Studio1.4%
  4. Core Pilates and Mind1.2%
  5. Sculpt Reformer Pilates0.58%
  6. Arched Reformer Pilates0.26%
  7. Centred Studios0.05%
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Which christchurch pilates studios compete with Camp Pilates?

Camp Pilates against christchurch pilates studios in New Zealand, by month

Share of Search by month for Reform Fitness, Camp Pilates. The figures are in the table below the chart.

View monthly share of search table
MonthReform FitnessCamp PilatesCarve StudioCore Pilates and MindSculpt Reformer PilatesArched Reformer PilatesCentred Studios
Oct 202596.3%0.05%2.2%0.82%0.32%0.23%0.09%
Nov 202597.3%0.05%1.5%0.65%0.23%0.19%0.09%
Dec 202596.8%0.37%1.1%1.1%0.37%0.16%0.05%
Jan 202696.5%0.3%1.4%1.1%0.39%0.17%0.13%
Feb 202696.3%0.33%1.3%1.3%0.33%0.42%0.09%
Mar 202694.9%1.4%1.8%1%0.32%0.5%0.09%
Apr 202695.6%1.8%1.2%0.68%0.41%0.23%0.09%
May 202695.8%1%1.5%0.81%0.53%0.19%0.14%
Jun 202695.4%1%1.6%1.1%0.45%0.25%0.1%
Jul 202695.6%1.1%1.1%1.4%0.53%0.11%0.05%
Aug 202695.2%1.4%1.4%1.2%0.58%0.26%0.05%
Sep 2026———————

  1. 1.Reform Fitness

    95.2%

    held 1st · 18.2K estimated branded searches · +1% vs prior month · -0.4 points

  2. 2.Camp Pilates

    1.4%

    moved from 3rd to 2nd · 260 estimated branded searches · +23.8% vs prior month · +0.2 points

  3. 3.Carve Studio

    1.4%

    moved from 4th to 3rd · 260 estimated branded searches · +23.8% vs prior month · +0.2 points

  4. 4.Core Pilates and Mind

    1.2%

    moved from 2nd to 4th · 220 estimated branded searches · -18.5% vs prior month · -0.3 points

  5. 5.Sculpt Reformer Pilates

    0.58%

    held 5th · 110 estimated branded searches · +10% vs prior month · 0 points

  6. 6.Arched Reformer Pilates

    0.26%

    held 6th · 50 estimated branded searches · +150% vs prior month · +0.2 points

  7. 7.Centred Studios

    0.05%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Camp Pilates and its closest rivals

How has branded search demand for Camp Pilates changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Camp Pilates in New Zealand rose from 10 to 260.
  • Across the 11 months ending August 2026, Camp Pilates’ estimated Share of Search among christchurch pilates studios in New Zealand increased from 0.05% to 1.4%.
  • Across the 11 months ending August 2026, Camp Pilates’ estimated Share of Search among christchurch pilates studios in New Zealand peaked at 1.8% in April 2026 and was lowest at 0.05% in October 2025.
  • Across the 11 months ending August 2026, Camp Pilates rose from 7th to 2nd among christchurch pilates studios in New Zealand.

How did search popularity change for New Zealand christchurch pilates studios in August 2026?

  1. In August 2026, Camp Pilates rose from 3rd to 2nd among christchurch pilates studios in New Zealand.

  2. In August 2026, Carve Studio rose from 4th to 3rd among christchurch pilates studios in New Zealand.

  3. In August 2026, Core Pilates and Mind fell from 2nd to 4th among christchurch pilates studios in New Zealand.

  4. Estimated monthly branded searches for Sculpt Reformer Pilates in New Zealand rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

  5. Estimated monthly branded searches for Centred Studios in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

  6. Estimated monthly branded searches for Reform Fitness in New Zealand fell 14.4% over 11 measured months, from 21.2K to 18.2K in August 2026.

How is Camp Pilates measured?

Brandwave collects information about searches that people make online using Camp Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • camp pilates

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How the Brand Demand Index is measured

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