Brandwave

Carve Studio vs Reform Fitness:Which is more popular?

In September 2026, Reform Fitness had more branded searches than Carve Studio among Christchurch Pilates studios in New Zealand. Reform Fitness had about 1,590 branded searches, while Carve Studio had 170. Reform Fitness made up 57.4% of all Christchurch Pilates studio searches we track, and Carve Studio accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about Christchurch Pilates studios, Carve Studio and Reform Fitness each appeared in one of the five answers. Carve Studio and Reform Fitness were each mentioned first in one of the two answers that named either.

Among Christchurch Pilates studios in New Zealand in September 2026

Who do people search for more?

Reform Fitness, about 9 searches for every 1 for Carve Studio

Reform Fitness 1.6K searchesCarve Studio 170 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Carve Studio in 1 of 5Reform Fitness in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Carve Studio first in 1Reform Fitness first in 1

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Top Christchurch Pilates studios in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carve Studio and Reform Fitness were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carve Studio and Reform Fitness were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform1st
  2. Balance Pilates2nd
  3. Carve Studio3rd
  4. Sculpt Reformer Pilates3rd
  5. Reform Fitness5th
  6. Camp Pilates–
  7. Core Pilates and Mind–
  8. Arched Reformer Pilates–
  9. Centred Studios–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Reform3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Balance Pilates3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reform Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carve Studio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sculpt Reformer Pilates1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Core Pilates and Mind0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arched Reformer Pilates0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centred Studios0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Christchurch Pilates studios

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Carve Studio or Reform Fitness more popular in search?

This chart shows how often people search Google for Carve Studio and Reform Fitness by name. Each line represents a brand's share of searches for all nine Christchurch Pilates studios we track, month by month, from searches in New Zealand.

Carve Studio and Reform Fitness among Christchurch Pilates studios in New Zealand, by month

Share of searches by month for Reform Fitness, Carve Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessReformCamp PilatesCarve StudioBalance PilatesCore Pilates and MindArched Reformer PilatesSculpt Reformer PilatesCentred Studios
Oct 202556.6%19.8%0%10.7%4.7%4.7%1.1%1.9%0.55%
Nov 202559.7%19.5%0.33%8.6%5.6%3.6%0.99%1.3%0.33%
Dec 202558.3%19.2%1.6%6.8%5.5%5.5%0.98%1.6%0.33%
Jan 202655.3%22.3%1.3%6.9%5.3%5.3%1%1.8%0.76%
Feb 202655.7%18.7%1.6%7%5.4%6.6%2.8%1.6%0.63%
Mar 202649.2%19.5%8.6%8.6%4.6%4.6%2.4%1.9%0.54%
Apr 202655.9%15.8%8.6%7%5.6%2.9%1.3%2.4%0.53%
May 202650.6%18.3%5.3%8.1%8.1%4.3%1.2%3.4%0.62%
Jun 202653.4%18.3%5.3%8.4%5.3%5.3%1.6%2.2%0.31%
Jul 202653.4%15.7%6.9%6.9%6.9%6.9%0.66%2.3%0.33%
Aug 202654.7%15.4%8.4%6.8%5.5%5.5%1.3%2.3%0.32%
Sep 202657.4%14.1%6.1%6.1%5.1%5.1%3.2%2.5%0.36%

How has the Carve Studio and Reform Fitness comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch Pilates studios in September 2026?

2 changes

  1. In September 2026, Reform Fitness gained share of searches among Christchurch Pilates studios in New Zealand, from 54.7% to 57.4%.

  2. In September 2026, Carve Studio lost share of searches among Christchurch Pilates studios in New Zealand, from 6.8% to 6.1%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Carve Studio’s and Reform Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carve Studio

2 branded search terms

  • carve studio
  • carvestudio

Reform Fitness

17 branded search terms

  • reform cambridge
  • reform commercial bay
  • reform dunedin
  • reform ferrymead
  • reform fitness
  • reform fitness hobsonville
  • reform fitness karaka
  • reform fitness ormiston
  • reform fitness prebbleton
  • reform petone
  • reform pilates
  • reform queenstown
  • reform rolleston
  • reform rotorua
  • reform victoria park
  • reform wanaka
  • reformfitness

How the Brand Demand Index is measured

Other head-to-heads among Christchurch Pilates studios

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