Centred Studios vs Sculpt Reformer Pilates:Which is more popular by branded search in New Zealand?
In August 2026, Sculpt Reformer Pilates had more branded searches than Centred Studios among christchurch pilates studios in New Zealand. Sculpt Reformer Pilates was estimated to have 110 branded searches compared to Centred Studios’ 10, and held a 0.58% Share of Search versus Centred Studios’ 0.05%.
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Which is more popular in search, Centred Studios or Sculpt Reformer Pilates?
Compare Christchurch Pilates studios using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sculpt Reformer Pilates, Centred Studios. The figures are in the table below the chart.
View monthly share of search table
| Month | Reform Fitness | Camp Pilates | Carve Studio | Core Pilates and Mind | Sculpt Reformer Pilates | Arched Reformer Pilates | Centred Studios |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 96.3% | 0.05% | 2.2% | 0.82% | 0.32% | 0.23% | 0.09% |
| Nov 2025 | 97.3% | 0.05% | 1.5% | 0.65% | 0.23% | 0.19% | 0.09% |
| Dec 2025 | 96.8% | 0.37% | 1.1% | 1.1% | 0.37% | 0.16% | 0.05% |
| Jan 2026 | 96.5% | 0.3% | 1.4% | 1.1% | 0.39% | 0.17% | 0.13% |
| Feb 2026 | 96.3% | 0.33% | 1.3% | 1.3% | 0.33% | 0.42% | 0.09% |
| Mar 2026 | 94.9% | 1.4% | 1.8% | 1% | 0.32% | 0.5% | 0.09% |
| Apr 2026 | 95.6% | 1.8% | 1.2% | 0.68% | 0.41% | 0.23% | 0.09% |
| May 2026 | 95.8% | 1% | 1.5% | 0.81% | 0.53% | 0.19% | 0.14% |
| Jun 2026 | 95.4% | 1% | 1.6% | 1.1% | 0.45% | 0.25% | 0.1% |
| Jul 2026 | 95.6% | 1.1% | 1.1% | 1.4% | 0.53% | 0.11% | 0.05% |
| Aug 2026 | 95.2% | 1.4% | 1.4% | 1.2% | 0.58% | 0.26% | 0.05% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Centred Studios and Sculpt Reformer Pilates comparison changed over the last 12 months?
3 findings
- Sculpt Reformer Pilates was ahead of Centred Studios in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Centred Studios’ estimated Share of Search among christchurch pilates studios in New Zealand moved from 0.09% to 0.05%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 11 months ending August 2026, Sculpt Reformer Pilates’ estimated Share of Search among christchurch pilates studios in New Zealand moved from 0.32% to 0.58%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for New Zealand christchurch pilates studios in August 2026?
2 changes

Estimated monthly branded searches for Sculpt Reformer Pilates in New Zealand rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

Estimated monthly branded searches for Centred Studios in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Centred Studios’ and Sculpt Reformer Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Centred Studios
1 branded search term
- centred studios
Sculpt Reformer Pilates
2 branded search terms
- sculpt reformer pilates
- sculpt reformer pilates christchurch

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.