Brandwave

How popular isAIA in search?

In August 2026, there were an estimated 22.2K branded searches for AIA in New Zealand which is up 11.9% over the last 11 months. AIA holds 23.3% estimated Share of Search among New Zealand health insurers and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Southern Cross Health Insurance39.2%
  2. AIA23.3%
  3. nib15%
  4. UniMed12.7%
  5. Partners Life9.7%
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Which health insurers compete with AIA?

AIA against health insurers in New Zealand, by month

Share of Search by month for Southern Cross Health Insurance, AIA, nib, UniMed, Partners Life. The figures are in the table below the chart.

View monthly share of search table
MonthSouthern Cross Health InsuranceAIAnibUniMedPartners Life
Oct 202535.6%22.2%19%13%10.2%
Nov 202536.9%20%19.2%13.4%10.4%
Dec 202538.8%21.3%17.7%13.1%9.1%
Jan 202639%22%17.9%11.9%9.2%
Feb 202637.4%22.5%16.3%13.4%10.4%
Mar 202639.5%22.8%16.3%11.9%9.5%
Apr 202636.9%23.9%16.3%12.7%10.2%
May 202640%21.5%17.1%11.9%9.5%
Jun 202639.5%21.2%16.6%13.3%9.4%
Jul 202640.8%22.4%15.2%11.8%9.8%
Aug 202639.2%23.3%15%12.7%9.7%
Sep 2026—————

  1. 1.Southern Cross Health Insurance

    39.2%

    held 1st · 37.4K estimated branded searches · +0.46% vs prior month · -1.6 points

  2. 2.AIA

    23.3%

    held 2nd · 22.2K estimated branded searches · +8.8% vs prior month · +0.9 points

  3. 3.nib

    15%

    held 3rd · 14.3K estimated branded searches · +3.3% vs prior month · -0.2 points

  4. 4.UniMed

    12.7%

    held 4th · 12.1K estimated branded searches · +12.9% vs prior month · +0.9 points

  5. 5.Partners Life

    9.7%

    held 5th · 9.3K estimated branded searches · +4.2% vs prior month · 0 points

Compare search popularity between AIA and its closest rivals

How has branded search demand for AIA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AIA in New Zealand rose from 19.9K to 22.2K.
  • Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand increased from 22.2% to 23.3%.
  • Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand peaked at 23.9% in April 2026 and was lowest at 20% in November 2025.

How did search popularity change for New Zealand health insurers in August 2026?

  1. In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.

  2. In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.

  3. In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.

  4. nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

Which life insurers compete with AIA?

AIA against life insurers in New Zealand, by month

Share of Search by month for AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Resolution Life, Pinnacle Life. The figures are in the table below the chart.

View monthly share of search table
MonthAIAPartners LifeChubb LifeFidelity LifeAsteron LifeResolution LifePinnacle Life
Oct 202544%20.3%11.4%8.9%7.6%5.4%2.3%
Nov 202542.3%22.1%11.1%9.6%6.7%5.4%2.8%
Dec 202544.3%18.8%12.8%8.6%7.1%5.5%2.9%
Jan 202644.3%18.4%13.6%8.3%7.1%5.1%3.2%
Feb 202644.4%20.4%11.7%9.3%6.9%4.8%2.6%
Mar 202646.1%19.1%11.2%9.7%7.1%4.3%2.6%
Apr 202645.8%19.5%11.2%8.6%7.9%4.7%2.4%
May 202643.7%19.3%11.8%8.4%9.4%4.7%2.6%
Jun 202643%19.1%11.4%9.8%8.9%5.3%2.4%
Jul 202644.2%19.2%11.6%8.6%7.8%5.6%3%
Aug 202646%19.2%11.1%8.3%7.4%5.2%2.8%
Sep 2026———————

  1. 1.AIA

    46%

    held 1st · 22.2K estimated branded searches · +8.8% vs prior month · +1.8 points

  2. 2.Partners Life

    19.2%

    held 2nd · 9.3K estimated branded searches · +4.2% vs prior month · -0.1 points

  3. 3.Chubb Life

    11.1%

    held 3rd · 5.4K estimated branded searches · -0.19% vs prior month · -0.5 points

  4. 4.Fidelity Life

    8.3%

    held 4th · 4K estimated branded searches · +1.5% vs prior month · -0.2 points

  5. 5.Asteron Life

    7.4%

    held 5th · 3.6K estimated branded searches · -0.83% vs prior month · -0.4 points

  6. 6.Resolution Life

    5.2%

    held 6th · 2.5K estimated branded searches · -3.1% vs prior month · -0.4 points

  7. 7.Pinnacle Life

    2.8%

    held 7th · 1.4K estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between AIA and its closest rivals

How has branded search demand for AIA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand increased from 44% to 46%.
  • Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand peaked at 46.1% in March 2026 and was lowest at 42.3% in November 2025.

How did search popularity change for New Zealand life insurers in August 2026?

  1. In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.

  2. In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.

  3. Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.

  4. Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.

How is AIA measured?

Brandwave collects information about searches that people make online using AIA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • AIA
  • aia health cover
  • aia health insurance
  • aia health insurance new zealand
  • aia health insurance nz
  • aia income protection
  • aia insurance
  • aia insurance company
  • aia insurance life
  • aia insurance new zealand
  • aia insurance nz
  • aia life insurance
  • aia life insurance nz
  • aia medical insurance
  • aia new zealand
  • aia nz
  • aia trauma cover
  • aia vitality
  • aia vitality nz
  • health insurance aia
  • life insurance aia
  • vitality aia

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How the Brand Demand Index is measured

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