AIA vs Fidelity Life:Which is more popular by branded search in New Zealand?
In August 2026, AIA had more branded searches than Fidelity Life among life insurers in New Zealand. AIA was estimated to have 22.2K branded searches compared to Fidelity Life’s 4K, and held a 46% Share of Search versus Fidelity Life’s 8.3%.
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Which is more popular in search, AIA or Fidelity Life?
Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AIA, Fidelity Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the AIA and Fidelity Life comparison changed over the last 12 months?
3 findings
- AIA was ahead of Fidelity Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand moved from 44% to 46%, and its estimated monthly branded searches moved from 19.9K to 22.2K.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches held steady at 4K.
How did search popularity change for New Zealand life insurers in August 2026?
1 change
In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.
How each brand is measured
Brandwave collects information about searches that people make online using AIA’s and Fidelity Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AIA
22 branded search terms
- AIA
- aia health cover
- aia health insurance
- aia health insurance new zealand
- aia health insurance nz
- aia income protection
- aia insurance
- aia insurance company
- aia insurance life
- aia insurance new zealand
- aia insurance nz
- aia life insurance
- aia life insurance nz
- aia medical insurance
- aia new zealand
- aia nz
- aia trauma cover
- aia vitality
- aia vitality nz
- health insurance aia
- life insurance aia
- vitality aia
Fidelity Life
11 branded search terms
- Fidelity Life
- fidelity life auckland
- fidelity life cover
- fidelity life income protection
- fidelity life insurance
- fidelity life insurance new zealand
- fidelity life insurance nz
- fidelity life new zealand
- fidelity life nz
- fidelity life trauma cover
- life insurance fidelity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.