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Life insurers in New Zealand:Which brands are most popular in search?

In August 2026, AIA was the most searched among life insurers in New Zealand, with an estimated 22.2K branded searches and 46% estimated Share of Search within this set.

Share of Search, August 2026
  1. AIA46%
  2. Partners Life19.2%
  3. Chubb Life11.1%
  4. Fidelity Life8.3%
  5. Asteron Life7.4%
  6. Resolution Life5.2%
  7. Pinnacle Life2.8%

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Share of SearchLeaderboard

Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among life insurers in New Zealand, by month

Share of Search by month for AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Resolution Life, Pinnacle Life. The figures are in the table below the chart.

View monthly share of search table
MonthAIAPartners LifeChubb LifeFidelity LifeAsteron LifeResolution LifePinnacle Life
Oct 202544%20.3%11.4%8.9%7.6%5.4%2.3%
Nov 202542.3%22.1%11.1%9.6%6.7%5.4%2.8%
Dec 202544.3%18.8%12.8%8.6%7.1%5.5%2.9%
Jan 202644.3%18.4%13.6%8.3%7.1%5.1%3.2%
Feb 202644.4%20.4%11.7%9.3%6.9%4.8%2.6%
Mar 202646.1%19.1%11.2%9.7%7.1%4.3%2.6%
Apr 202645.8%19.5%11.2%8.6%7.9%4.7%2.4%
May 202643.7%19.3%11.8%8.4%9.4%4.7%2.6%
Jun 202643%19.1%11.4%9.8%8.9%5.3%2.4%
Jul 202644.2%19.2%11.6%8.6%7.8%5.6%3%
Aug 202646%19.2%11.1%8.3%7.4%5.2%2.8%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.AIA

    46%

    held 1st · 22.2K estimated branded searches · +8.8% vs prior month · +1.8 points

  2. 2.Partners Life

    19.2%

    held 2nd · 9.3K estimated branded searches · +4.2% vs prior month · -0.1 points

  3. 3.Chubb Life

    11.1%

    held 3rd · 5.4K estimated branded searches · -0.19% vs prior month · -0.5 points

  4. 4.Fidelity Life

    8.3%

    held 4th · 4K estimated branded searches · +1.5% vs prior month · -0.2 points

  5. 5.Asteron Life

    7.4%

    held 5th · 3.6K estimated branded searches · -0.83% vs prior month · -0.4 points

  6. 6.Resolution Life

    5.2%

    held 6th · 2.5K estimated branded searches · -3.1% vs prior month · -0.4 points

  7. 7.Pinnacle Life

    2.8%

    held 7th · 1.4K estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among life insurers in New Zealand?

In August 2026, AIA was the most searched among life insurers in New Zealand, with an estimated 22.2K branded searches and 46% estimated Share of Search within this set. Partners Life is in 2nd place, 26.8 percentage points behind at 19.2% Share of Search.

New Zealand life insurers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AIA44% → 46%46.1%Mar 202642.3%Nov 20251st
Partners Life20.3% → 19.2%22.1%Nov 202518.4%Jan 20262nd
Chubb Life11.4% → 11.1%13.6%Jan 202611.1%Nov 20253rd
Fidelity Life8.9% → 8.3%9.8%Jun 20268.3%Jan 20264th
Asteron Life7.6% → 7.4%9.4%May 20266.7%Nov 20255th
Resolution Life5.4% → 5.2%5.6%Jul 20264.3%Mar 20266th
Pinnacle Life2.3% → 2.8%3.2%Jan 20262.3%Oct 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand increased from 44% to 46%.
  • Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand decreased from 20.3% to 19.2%.
  • Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand decreased from 8.9% to 8.3%.
  • Across the 11 months ending August 2026, Pinnacle Life’s estimated Share of Search among life insurers in New Zealand increased from 2.3% to 2.8%.
  • Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand peaked at 46.1% in March 2026 and was lowest at 42.3% in November 2025.
  • Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand peaked at 22.1% in November 2025 and was lowest at 18.4% in January 2026.
  • Across the 11 months ending August 2026, Chubb Life’s estimated Share of Search among life insurers in New Zealand peaked at 13.6% in January 2026 and was lowest at 11.1% in November 2025.
  • Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand peaked at 9.8% in June 2026 and was lowest at 8.3% in January 2026.
  • Across the 11 months ending August 2026, Asteron Life’s estimated Share of Search among life insurers in New Zealand peaked at 9.4% in May 2026 and was lowest at 6.7% in November 2025.
  • Across the 11 months ending August 2026, Resolution Life’s estimated Share of Search among life insurers in New Zealand peaked at 5.6% in July 2026 and was lowest at 4.3% in March 2026.
  • Across the 11 months ending August 2026, Chubb Life, Asteron Life and Resolution Life held steady: their estimated Share of Search among life insurers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand life insurers in August 2026?

  1. In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.

  2. In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.

  3. Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.

  4. Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.

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