How popular isPinnacle Life in search?
In August 2026, there were an estimated 1.4K branded searches for Pinnacle Life in New Zealand which is up 30.5% over the last 11 months. Pinnacle Life holds 2.8% estimated Share of Search among New Zealand life insurers and is ranked 7th of 7 competitors for search popularity.
AIA46%
Partners Life19.2%Chubb Life11.1%
Fidelity Life8.3%
Asteron Life7.4%Resolution Life5.2%
Pinnacle Life2.8%
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Which life insurers compete with Pinnacle Life?
Share of Search by month for AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Resolution Life, Pinnacle Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 22.2K | +8.8% | +1.8 points | |
| 2, held 2nd | 19.2% | 9.3K | +4.2% | -0.1 points | |
| 3, held 3rd | 11.1% | 5.4K | -0.19% | -0.5 points | |
| 4, held 4th | 8.3% | 4K | +1.5% | -0.2 points | |
| 5, held 5th | 7.4% | 3.6K | -0.83% | -0.4 points | |
| 6, held 6th | 5.2% | 2.5K | -3.1% | -0.4 points | |
| 7, held 7th | 2.8% | 1.4K | 0% | -0.1 points |
1.
AIA46%
held 1st · 22.2K estimated branded searches · +8.8% vs prior month · +1.8 points
19.2%
held 2nd · 9.3K estimated branded searches · +4.2% vs prior month · -0.1 points
11.1%
held 3rd · 5.4K estimated branded searches · -0.19% vs prior month · -0.5 points
8.3%
held 4th · 4K estimated branded searches · +1.5% vs prior month · -0.2 points
7.4%
held 5th · 3.6K estimated branded searches · -0.83% vs prior month · -0.4 points
5.2%
held 6th · 2.5K estimated branded searches · -3.1% vs prior month · -0.4 points
2.8%
held 7th · 1.4K estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Pinnacle Life and its closest rivals
- Pinnacle Life vs Partners Life: compare search popularity
- Pinnacle Life vs Fidelity Life: compare search popularity
- Pinnacle Life vs Asteron Life: compare search popularity
- Compare Pinnacle Life with any brand
How has branded search demand for Pinnacle Life changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pinnacle Life in New Zealand rose from 1.1K to 1.4K.
- Across the 11 months ending August 2026, Pinnacle Life’s estimated Share of Search among life insurers in New Zealand increased from 2.3% to 2.8%.
How did search popularity change for New Zealand life insurers in August 2026?
4 changes
In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.
In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.
Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.
Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.
How is Pinnacle Life measured?
Brandwave collects information about searches that people make online using Pinnacle Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- Pinnacle Life
- pinnacle life funeral cover
- pinnacle life income protection
- pinnacle life insurance
- pinnacle life insurance nz
- pinnacle life nz
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Is Pinnacle Life your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.