Brandwave

How popular isPartners Life in search?

In August 2026, there were an estimated 9.3K branded searches for Partners Life in New Zealand which held steady over the last 11 months. Partners Life holds 9.7% estimated Share of Search among New Zealand health insurers and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Southern Cross Health Insurance39.2%
  2. AIA23.3%
  3. nib15%
  4. UniMed12.7%
  5. Partners Life9.7%
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Which health insurers compete with Partners Life?

Partners Life against health insurers in New Zealand, by month

Share of Search by month for Southern Cross Health Insurance, AIA, nib, UniMed, Partners Life. The figures are in the table below the chart.

View monthly share of search table
MonthSouthern Cross Health InsuranceAIAnibUniMedPartners Life
Oct 202535.6%22.2%19%13%10.2%
Nov 202536.9%20%19.2%13.4%10.4%
Dec 202538.8%21.3%17.7%13.1%9.1%
Jan 202639%22%17.9%11.9%9.2%
Feb 202637.4%22.5%16.3%13.4%10.4%
Mar 202639.5%22.8%16.3%11.9%9.5%
Apr 202636.9%23.9%16.3%12.7%10.2%
May 202640%21.5%17.1%11.9%9.5%
Jun 202639.5%21.2%16.6%13.3%9.4%
Jul 202640.8%22.4%15.2%11.8%9.8%
Aug 202639.2%23.3%15%12.7%9.7%
Sep 2026—————

  1. 1.Southern Cross Health Insurance

    39.2%

    held 1st · 37.4K estimated branded searches · +0.46% vs prior month · -1.6 points

  2. 2.AIA

    23.3%

    held 2nd · 22.2K estimated branded searches · +8.8% vs prior month · +0.9 points

  3. 3.nib

    15%

    held 3rd · 14.3K estimated branded searches · +3.3% vs prior month · -0.2 points

  4. 4.UniMed

    12.7%

    held 4th · 12.1K estimated branded searches · +12.9% vs prior month · +0.9 points

  5. 5.Partners Life

    9.7%

    held 5th · 9.3K estimated branded searches · +4.2% vs prior month · 0 points

Compare search popularity between Partners Life and its closest rivals

How has branded search demand for Partners Life changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Partners Life in New Zealand held steady, from 9.2K to 9.3K.
  • Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand decreased from 10.2% to 9.7%.
  • Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand peaked at 10.4% in November 2025 and was lowest at 9.1% in December 2025.

How did search popularity change for New Zealand health insurers in August 2026?

  1. In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.

  2. In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.

  3. In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.

  4. nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

Which life insurers compete with Partners Life?

Partners Life against life insurers in New Zealand, by month

Share of Search by month for AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Resolution Life, Pinnacle Life. The figures are in the table below the chart.

View monthly share of search table
MonthAIAPartners LifeChubb LifeFidelity LifeAsteron LifeResolution LifePinnacle Life
Oct 202544%20.3%11.4%8.9%7.6%5.4%2.3%
Nov 202542.3%22.1%11.1%9.6%6.7%5.4%2.8%
Dec 202544.3%18.8%12.8%8.6%7.1%5.5%2.9%
Jan 202644.3%18.4%13.6%8.3%7.1%5.1%3.2%
Feb 202644.4%20.4%11.7%9.3%6.9%4.8%2.6%
Mar 202646.1%19.1%11.2%9.7%7.1%4.3%2.6%
Apr 202645.8%19.5%11.2%8.6%7.9%4.7%2.4%
May 202643.7%19.3%11.8%8.4%9.4%4.7%2.6%
Jun 202643%19.1%11.4%9.8%8.9%5.3%2.4%
Jul 202644.2%19.2%11.6%8.6%7.8%5.6%3%
Aug 202646%19.2%11.1%8.3%7.4%5.2%2.8%
Sep 2026———————

  1. 1.AIA

    46%

    held 1st · 22.2K estimated branded searches · +8.8% vs prior month · +1.8 points

  2. 2.Partners Life

    19.2%

    held 2nd · 9.3K estimated branded searches · +4.2% vs prior month · -0.1 points

  3. 3.Chubb Life

    11.1%

    held 3rd · 5.4K estimated branded searches · -0.19% vs prior month · -0.5 points

  4. 4.Fidelity Life

    8.3%

    held 4th · 4K estimated branded searches · +1.5% vs prior month · -0.2 points

  5. 5.Asteron Life

    7.4%

    held 5th · 3.6K estimated branded searches · -0.83% vs prior month · -0.4 points

  6. 6.Resolution Life

    5.2%

    held 6th · 2.5K estimated branded searches · -3.1% vs prior month · -0.4 points

  7. 7.Pinnacle Life

    2.8%

    held 7th · 1.4K estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Partners Life and its closest rivals

How has branded search demand for Partners Life changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand decreased from 20.3% to 19.2%.
  • Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand peaked at 22.1% in November 2025 and was lowest at 18.4% in January 2026.

How did search popularity change for New Zealand life insurers in August 2026?

  1. In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.

  2. In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.

  3. Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.

  4. Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.

How is Partners Life measured?

Brandwave collects information about searches that people make online using Partners Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • Partners Life
  • partners life auckland
  • partners life health insurance
  • partners life health insurance nz
  • partners life income protection
  • partners life insurance
  • partners life insurance new zealand
  • partners life insurance nz
  • partners life life insurance
  • partners life medical cover
  • partners life medical insurance
  • partners life new zealand
  • partners life nz
  • partners life private medical cover
  • partners life trauma cover

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