Brandwave

Health insurers in New Zealand:Which brands are most popular in search?

In August 2026, Southern Cross Health Insurance was the most searched among health insurers in New Zealand, with an estimated 37.4K branded searches and 39.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Southern Cross Health Insurance39.2%
  2. AIA23.3%
  3. nib15%
  4. UniMed12.7%
  5. Partners Life9.7%

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Share of SearchLeaderboard

Compare insurers selling private health and medical insurance to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among health insurers in New Zealand, by month

Share of Search by month for Southern Cross Health Insurance, AIA, nib, UniMed, Partners Life. The figures are in the table below the chart.

View monthly share of search table
MonthSouthern Cross Health InsuranceAIAnibUniMedPartners Life
Oct 202535.6%22.2%19%13%10.2%
Nov 202536.9%20%19.2%13.4%10.4%
Dec 202538.8%21.3%17.7%13.1%9.1%
Jan 202639%22%17.9%11.9%9.2%
Feb 202637.4%22.5%16.3%13.4%10.4%
Mar 202639.5%22.8%16.3%11.9%9.5%
Apr 202636.9%23.9%16.3%12.7%10.2%
May 202640%21.5%17.1%11.9%9.5%
Jun 202639.5%21.2%16.6%13.3%9.4%
Jul 202640.8%22.4%15.2%11.8%9.8%
Aug 202639.2%23.3%15%12.7%9.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Southern Cross Health Insurance

    39.2%

    held 1st · 37.4K estimated branded searches · +0.46% vs prior month · -1.6 points

  2. 2.AIA

    23.3%

    held 2nd · 22.2K estimated branded searches · +8.8% vs prior month · +0.9 points

  3. 3.nib

    15%

    held 3rd · 14.3K estimated branded searches · +3.3% vs prior month · -0.2 points

  4. 4.UniMed

    12.7%

    held 4th · 12.1K estimated branded searches · +12.9% vs prior month · +0.9 points

  5. 5.Partners Life

    9.7%

    held 5th · 9.3K estimated branded searches · +4.2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among health insurers in New Zealand?

In August 2026, Southern Cross Health Insurance was the most searched among health insurers in New Zealand, with an estimated 37.4K branded searches and 39.2% estimated Share of Search within this set. AIA is in 2nd place, 15.9 percentage points behind at 23.3% Share of Search.

New Zealand health insurers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Southern Cross Health Insurance35.6% → 39.2%40.8%Jul 202635.6%Oct 20251st
AIA22.2% → 23.3%23.9%Apr 202620%Nov 20252nd
nib19% → 15%19.2%Nov 202515%Aug 20263rd
UniMed13% → 12.7%13.4%Feb 202611.8%Jul 20264th
Partners Life10.2% → 9.7%10.4%Nov 20259.1%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Southern Cross Health Insurance’s estimated Share of Search among health insurers in New Zealand increased from 35.6% to 39.2%.
  • Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand increased from 22.2% to 23.3%.
  • Across the 11 months ending August 2026, nib’s estimated Share of Search among health insurers in New Zealand decreased from 19% to 15%.
  • Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand decreased from 10.2% to 9.7%.
  • Across the 11 months ending August 2026, Southern Cross Health Insurance’s estimated Share of Search among health insurers in New Zealand peaked at 40.8% in July 2026 and was lowest at 35.6% in October 2025.
  • Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand peaked at 23.9% in April 2026 and was lowest at 20% in November 2025.
  • Across the 11 months ending August 2026, nib’s estimated Share of Search among health insurers in New Zealand peaked at 19.2% in November 2025 and was lowest at 15% in August 2026.
  • Across the 11 months ending August 2026, UniMed’s estimated Share of Search among health insurers in New Zealand peaked at 13.4% in February 2026 and was lowest at 11.8% in July 2026.
  • Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand peaked at 10.4% in November 2025 and was lowest at 9.1% in December 2025.
  • Across the 11 months ending August 2026, UniMed held steady: its estimated Share of Search among health insurers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand health insurers in August 2026?

  1. In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.

  2. In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.

  3. In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.

  4. nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

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