nib vs Southern Cross Health Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Southern Cross Health Insurance had more branded searches than nib among health insurers in New Zealand. Southern Cross Health Insurance was estimated to have 37.4K branded searches compared to nib’s 14.3K, and held a 39.2% Share of Search versus nib’s 15%.
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Which is more popular in search, nib or Southern Cross Health Insurance?
Compare insurers selling private health and medical insurance to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Cross Health Insurance, nib. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Cross Health Insurance | AIA | nib | UniMed | Partners Life |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 22.2% | 19% | 13% | 10.2% |
| Nov 2025 | 36.9% | 20% | 19.2% | 13.4% | 10.4% |
| Dec 2025 | 38.8% | 21.3% | 17.7% | 13.1% | 9.1% |
| Jan 2026 | 39% | 22% | 17.9% | 11.9% | 9.2% |
| Feb 2026 | 37.4% | 22.5% | 16.3% | 13.4% | 10.4% |
| Mar 2026 | 39.5% | 22.8% | 16.3% | 11.9% | 9.5% |
| Apr 2026 | 36.9% | 23.9% | 16.3% | 12.7% | 10.2% |
| May 2026 | 40% | 21.5% | 17.1% | 11.9% | 9.5% |
| Jun 2026 | 39.5% | 21.2% | 16.6% | 13.3% | 9.4% |
| Jul 2026 | 40.8% | 22.4% | 15.2% | 11.8% | 9.8% |
| Aug 2026 | 39.2% | 23.3% | 15% | 12.7% | 9.7% |
| Sep 2026 | — | — | — | — | — |
How has the nib and Southern Cross Health Insurance comparison changed over the last 12 months?
3 findings
- Southern Cross Health Insurance was ahead of nib in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, nib’s estimated Share of Search among health insurers in New Zealand moved from 19% to 15%, and its estimated monthly branded searches moved from 17K to 14.3K.
- Across the 11 months ending August 2026, Southern Cross Health Insurance’s estimated Share of Search among health insurers in New Zealand moved from 35.6% to 39.2%, and its estimated monthly branded searches moved from 31.9K to 37.4K.
How did search popularity change for New Zealand health insurers in August 2026?
2 changes
In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.
nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using nib’s and Southern Cross Health Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
nib
15 branded search terms
- health cover nib
- health insurance nib
- insurance nib
- nib
- nib health
- nib health insurance
- nib health insurance new zealand
- nib health insurance nz
- nib insurance
- nib insurance new zealand
- nib insurance nz
- nib medical insurance
- nib medical insurance nz
- nib new zealand
- nib nz
Southern Cross Health Insurance
15 branded search terms
- health insurance nz southern cross
- health insurance southern cross
- medical insurance southern cross
- southern cross health
- southern cross health essentials
- Southern Cross Health Insurance
- southern cross health insurance new zealand
- southern cross health insurance nz
- southern cross health insurance plans
- southern cross health plans
- southern cross health society
- southern cross health society nz
- southern cross medical insurance
- southern cross nz health insurance
- southern cross wellbeing one
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.