How popular isSouthern Cross Health Insurance in search?
In August 2026, there were an estimated 37.4K branded searches for Southern Cross Health Insurance in New Zealand which is up 17.4% over the last 11 months. Southern Cross Health Insurance holds 39.2% estimated Share of Search among New Zealand health insurers and is ranked 1st of 5 competitors for search popularity.
Southern Cross Health Insurance39.2%
AIA23.3%
nib15%
UniMed12.7%
Partners Life9.7%
Follow Southern Cross Health Insurance and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which health insurers compete with Southern Cross Health Insurance?
Share of Search by month for Southern Cross Health Insurance, AIA, nib, UniMed, Partners Life. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Cross Health Insurance | AIA | nib | UniMed | Partners Life |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 22.2% | 19% | 13% | 10.2% |
| Nov 2025 | 36.9% | 20% | 19.2% | 13.4% | 10.4% |
| Dec 2025 | 38.8% | 21.3% | 17.7% | 13.1% | 9.1% |
| Jan 2026 | 39% | 22% | 17.9% | 11.9% | 9.2% |
| Feb 2026 | 37.4% | 22.5% | 16.3% | 13.4% | 10.4% |
| Mar 2026 | 39.5% | 22.8% | 16.3% | 11.9% | 9.5% |
| Apr 2026 | 36.9% | 23.9% | 16.3% | 12.7% | 10.2% |
| May 2026 | 40% | 21.5% | 17.1% | 11.9% | 9.5% |
| Jun 2026 | 39.5% | 21.2% | 16.6% | 13.3% | 9.4% |
| Jul 2026 | 40.8% | 22.4% | 15.2% | 11.8% | 9.8% |
| Aug 2026 | 39.2% | 23.3% | 15% | 12.7% | 9.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 37.4K | +0.46% | -1.6 points | |
| 2, held 2nd | 23.3% | 22.2K | +8.8% | +0.9 points | |
| 3, held 3rd | 15% | 14.3K | +3.3% | -0.2 points | |
| 4, held 4th | 12.7% | 12.1K | +12.9% | +0.9 points | |
| 5, held 5th | 9.7% | 9.3K | +4.2% | 0 points |
held 1st · 37.4K estimated branded searches · +0.46% vs prior month · -1.6 points
2.
AIA23.3%
held 2nd · 22.2K estimated branded searches · +8.8% vs prior month · +0.9 points
3.
nib15%
held 3rd · 14.3K estimated branded searches · +3.3% vs prior month · -0.2 points
4.
UniMed12.7%
held 4th · 12.1K estimated branded searches · +12.9% vs prior month · +0.9 points
9.7%
held 5th · 9.3K estimated branded searches · +4.2% vs prior month · 0 points
Compare search popularity between Southern Cross Health Insurance and its closest rivals
- Southern Cross Health Insurance vs AIA: compare search popularity
- Southern Cross Health Insurance vs nib: compare search popularity
- Southern Cross Health Insurance vs UniMed: compare search popularity
- Southern Cross Health Insurance vs Partners Life: compare search popularity
- Compare Southern Cross Health Insurance with any brand
How has branded search demand for Southern Cross Health Insurance changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Southern Cross Health Insurance in New Zealand rose from 31.9K to 37.4K.
- Across the 11 months ending August 2026, Southern Cross Health Insurance’s estimated Share of Search among health insurers in New Zealand increased from 35.6% to 39.2%.
- Across the 11 months ending August 2026, Southern Cross Health Insurance’s estimated Share of Search among health insurers in New Zealand peaked at 40.8% in July 2026 and was lowest at 35.6% in October 2025.
How did search popularity change for New Zealand health insurers in August 2026?
4 changes
In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.
In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.
In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.
nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.
How is Southern Cross Health Insurance measured?
Brandwave collects information about searches that people make online using Southern Cross Health Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- health insurance nz southern cross
- health insurance southern cross
- medical insurance southern cross
- southern cross health
- southern cross health essentials
- Southern Cross Health Insurance
- southern cross health insurance new zealand
- southern cross health insurance nz
- southern cross health insurance plans
- southern cross health plans
- southern cross health society
- southern cross health society nz
- southern cross medical insurance
- southern cross nz health insurance
- southern cross wellbeing one
Who owns Southern Cross Health Insurance?
Southern Cross Health Insurance is owned by Southern Cross Health Society. Brandwave does not track any other brands owned by Southern Cross Health Society.
Do you work for Southern Cross Health Insurance? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Southern Cross Health Insurance your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.