How popular isUniMed in search?
In August 2026, there were an estimated 12.1K branded searches for UniMed in New Zealand which held steady over the last 11 months. UniMed holds 12.7% estimated Share of Search among New Zealand health insurers and is ranked 4th of 5 competitors for search popularity.
Southern Cross Health Insurance39.2%
AIA23.3%
nib15%
UniMed12.7%
Partners Life9.7%
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Which health insurers compete with UniMed?
Share of Search by month for Southern Cross Health Insurance, AIA, nib, UniMed, Partners Life. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Cross Health Insurance | AIA | nib | UniMed | Partners Life |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 22.2% | 19% | 13% | 10.2% |
| Nov 2025 | 36.9% | 20% | 19.2% | 13.4% | 10.4% |
| Dec 2025 | 38.8% | 21.3% | 17.7% | 13.1% | 9.1% |
| Jan 2026 | 39% | 22% | 17.9% | 11.9% | 9.2% |
| Feb 2026 | 37.4% | 22.5% | 16.3% | 13.4% | 10.4% |
| Mar 2026 | 39.5% | 22.8% | 16.3% | 11.9% | 9.5% |
| Apr 2026 | 36.9% | 23.9% | 16.3% | 12.7% | 10.2% |
| May 2026 | 40% | 21.5% | 17.1% | 11.9% | 9.5% |
| Jun 2026 | 39.5% | 21.2% | 16.6% | 13.3% | 9.4% |
| Jul 2026 | 40.8% | 22.4% | 15.2% | 11.8% | 9.8% |
| Aug 2026 | 39.2% | 23.3% | 15% | 12.7% | 9.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.2% | 37.4K | +0.46% | -1.6 points | |
| 2, held 2nd | 23.3% | 22.2K | +8.8% | +0.9 points | |
| 3, held 3rd | 15% | 14.3K | +3.3% | -0.2 points | |
| 4, held 4th | 12.7% | 12.1K | +12.9% | +0.9 points | |
| 5, held 5th | 9.7% | 9.3K | +4.2% | 0 points |
held 1st · 37.4K estimated branded searches · +0.46% vs prior month · -1.6 points
2.
AIA23.3%
held 2nd · 22.2K estimated branded searches · +8.8% vs prior month · +0.9 points
3.
nib15%
held 3rd · 14.3K estimated branded searches · +3.3% vs prior month · -0.2 points
4.
UniMed12.7%
held 4th · 12.1K estimated branded searches · +12.9% vs prior month · +0.9 points
9.7%
held 5th · 9.3K estimated branded searches · +4.2% vs prior month · 0 points
Compare search popularity between UniMed and its closest rivals
How has branded search demand for UniMed changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for UniMed in New Zealand held steady, from 11.6K to 12.1K.
- Across the 11 months ending August 2026, UniMed’s estimated Share of Search among health insurers in New Zealand peaked at 13.4% in February 2026 and was lowest at 11.8% in July 2026.
How did search popularity change for New Zealand health insurers in August 2026?
4 changes
In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.
In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.
In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.
nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.
How is UniMed measured?
Brandwave collects information about searches that people make online using UniMed’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- accuro
- accuro health
- accuro health insurance
- accuro health insurance nz
- accuro insurance
- accuro insurance nz
- accuro medical insurance
- accuro nz
- UniMed
- unimed christchurch
- unimed health insurance
- unimed health insurance nz
- unimed insurance
- unimed insurance nz
- unimed new zealand
- unimed nz
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Is UniMed your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.