Southern Cross Health Insurance vs UniMed:Which is more popular by branded search in New Zealand?
In August 2026, Southern Cross Health Insurance had more branded searches than UniMed among health insurers in New Zealand. Southern Cross Health Insurance was estimated to have 37.4K branded searches compared to UniMed’s 12.1K, and held a 39.2% Share of Search versus UniMed’s 12.7%.
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Which is more popular in search, Southern Cross Health Insurance or UniMed?
Compare insurers selling private health and medical insurance to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Cross Health Insurance, UniMed. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Cross Health Insurance | AIA | nib | UniMed | Partners Life |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 22.2% | 19% | 13% | 10.2% |
| Nov 2025 | 36.9% | 20% | 19.2% | 13.4% | 10.4% |
| Dec 2025 | 38.8% | 21.3% | 17.7% | 13.1% | 9.1% |
| Jan 2026 | 39% | 22% | 17.9% | 11.9% | 9.2% |
| Feb 2026 | 37.4% | 22.5% | 16.3% | 13.4% | 10.4% |
| Mar 2026 | 39.5% | 22.8% | 16.3% | 11.9% | 9.5% |
| Apr 2026 | 36.9% | 23.9% | 16.3% | 12.7% | 10.2% |
| May 2026 | 40% | 21.5% | 17.1% | 11.9% | 9.5% |
| Jun 2026 | 39.5% | 21.2% | 16.6% | 13.3% | 9.4% |
| Jul 2026 | 40.8% | 22.4% | 15.2% | 11.8% | 9.8% |
| Aug 2026 | 39.2% | 23.3% | 15% | 12.7% | 9.7% |
| Sep 2026 | — | — | — | — | — |
How has the Southern Cross Health Insurance and UniMed comparison changed over the last 12 months?
3 findings
- Southern Cross Health Insurance was ahead of UniMed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Southern Cross Health Insurance’s estimated Share of Search among health insurers in New Zealand moved from 35.6% to 39.2%, and its estimated monthly branded searches moved from 31.9K to 37.4K.
- Across the 11 months ending August 2026, UniMed’s estimated Share of Search among health insurers in New Zealand moved from 13% to 12.7%, and its estimated monthly branded searches moved from 11.6K to 12.1K.
How did search popularity change for New Zealand health insurers in August 2026?
2 changes
In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.
In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Southern Cross Health Insurance’s and UniMed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Southern Cross Health Insurance
15 branded search terms
- health insurance nz southern cross
- health insurance southern cross
- medical insurance southern cross
- southern cross health
- southern cross health essentials
- Southern Cross Health Insurance
- southern cross health insurance new zealand
- southern cross health insurance nz
- southern cross health insurance plans
- southern cross health plans
- southern cross health society
- southern cross health society nz
- southern cross medical insurance
- southern cross nz health insurance
- southern cross wellbeing one
UniMed
16 branded search terms
- accuro
- accuro health
- accuro health insurance
- accuro health insurance nz
- accuro insurance
- accuro insurance nz
- accuro medical insurance
- accuro nz
- UniMed
- unimed christchurch
- unimed health insurance
- unimed health insurance nz
- unimed insurance
- unimed insurance nz
- unimed new zealand
- unimed nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.