Partners Life vs UniMed:Which is more popular by branded search in New Zealand?
In August 2026, UniMed had more branded searches than Partners Life among health insurers in New Zealand. UniMed was estimated to have 12.1K branded searches compared to Partners Life’s 9.3K, and held a 12.7% Share of Search versus Partners Life’s 9.7%.
Follow Partners Life vs UniMed and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Partners Life or UniMed?
Compare insurers selling private health and medical insurance to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UniMed, Partners Life. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Cross Health Insurance | AIA | nib | UniMed | Partners Life |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 22.2% | 19% | 13% | 10.2% |
| Nov 2025 | 36.9% | 20% | 19.2% | 13.4% | 10.4% |
| Dec 2025 | 38.8% | 21.3% | 17.7% | 13.1% | 9.1% |
| Jan 2026 | 39% | 22% | 17.9% | 11.9% | 9.2% |
| Feb 2026 | 37.4% | 22.5% | 16.3% | 13.4% | 10.4% |
| Mar 2026 | 39.5% | 22.8% | 16.3% | 11.9% | 9.5% |
| Apr 2026 | 36.9% | 23.9% | 16.3% | 12.7% | 10.2% |
| May 2026 | 40% | 21.5% | 17.1% | 11.9% | 9.5% |
| Jun 2026 | 39.5% | 21.2% | 16.6% | 13.3% | 9.4% |
| Jul 2026 | 40.8% | 22.4% | 15.2% | 11.8% | 9.8% |
| Aug 2026 | 39.2% | 23.3% | 15% | 12.7% | 9.7% |
| Sep 2026 | — | — | — | — | — |
How has the Partners Life and UniMed comparison changed over the last 12 months?
3 findings
- UniMed was ahead of Partners Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand moved from 10.2% to 9.7%, and its estimated monthly branded searches moved from 9.2K to 9.3K.
- Across the 11 months ending August 2026, UniMed’s estimated Share of Search among health insurers in New Zealand moved from 13% to 12.7%, and its estimated monthly branded searches moved from 11.6K to 12.1K.
How did search popularity change for New Zealand health insurers in August 2026?
1 change
In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Partners Life’s and UniMed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Partners Life
15 branded search terms
- Partners Life
- partners life auckland
- partners life health insurance
- partners life health insurance nz
- partners life income protection
- partners life insurance
- partners life insurance new zealand
- partners life insurance nz
- partners life life insurance
- partners life medical cover
- partners life medical insurance
- partners life new zealand
- partners life nz
- partners life private medical cover
- partners life trauma cover
UniMed
16 branded search terms
- accuro
- accuro health
- accuro health insurance
- accuro health insurance nz
- accuro insurance
- accuro insurance nz
- accuro medical insurance
- accuro nz
- UniMed
- unimed christchurch
- unimed health insurance
- unimed health insurance nz
- unimed insurance
- unimed insurance nz
- unimed new zealand
- unimed nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.