Brandwave

How popular isnib in search?

In August 2026, there were an estimated 14.3K branded searches for nib in New Zealand which is down 16% over the last 11 months. nib holds 15% estimated Share of Search among New Zealand health insurers and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Southern Cross Health Insurance39.2%
  2. AIA23.3%
  3. nib15%
  4. UniMed12.7%
  5. Partners Life9.7%
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Which health insurers compete with nib?

nib against health insurers in New Zealand, by month

Share of Search by month for Southern Cross Health Insurance, AIA, nib, UniMed, Partners Life. The figures are in the table below the chart.

View monthly share of search table
MonthSouthern Cross Health InsuranceAIAnibUniMedPartners Life
Oct 202535.6%22.2%19%13%10.2%
Nov 202536.9%20%19.2%13.4%10.4%
Dec 202538.8%21.3%17.7%13.1%9.1%
Jan 202639%22%17.9%11.9%9.2%
Feb 202637.4%22.5%16.3%13.4%10.4%
Mar 202639.5%22.8%16.3%11.9%9.5%
Apr 202636.9%23.9%16.3%12.7%10.2%
May 202640%21.5%17.1%11.9%9.5%
Jun 202639.5%21.2%16.6%13.3%9.4%
Jul 202640.8%22.4%15.2%11.8%9.8%
Aug 202639.2%23.3%15%12.7%9.7%
Sep 2026—————

  1. 1.Southern Cross Health Insurance

    39.2%

    held 1st · 37.4K estimated branded searches · +0.46% vs prior month · -1.6 points

  2. 2.AIA

    23.3%

    held 2nd · 22.2K estimated branded searches · +8.8% vs prior month · +0.9 points

  3. 3.nib

    15%

    held 3rd · 14.3K estimated branded searches · +3.3% vs prior month · -0.2 points

  4. 4.UniMed

    12.7%

    held 4th · 12.1K estimated branded searches · +12.9% vs prior month · +0.9 points

  5. 5.Partners Life

    9.7%

    held 5th · 9.3K estimated branded searches · +4.2% vs prior month · 0 points

Compare search popularity between nib and its closest rivals

How has branded search demand for nib changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for nib in New Zealand fell from 17K to 14.3K.
  • Across the 11 months ending August 2026, nib’s estimated Share of Search among health insurers in New Zealand decreased from 19% to 15%.
  • Across the 11 months ending August 2026, nib’s estimated Share of Search among health insurers in New Zealand peaked at 19.2% in November 2025 and was lowest at 15% in August 2026.

How did search popularity change for New Zealand health insurers in August 2026?

  1. In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.

  2. In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.

  3. In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.

  4. nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.

How is nib measured?

Brandwave collects information about searches that people make online using nib’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • health cover nib
  • health insurance nib
  • insurance nib
  • nib
  • nib health
  • nib health insurance
  • nib health insurance new zealand
  • nib health insurance nz
  • nib insurance
  • nib insurance new zealand
  • nib insurance nz
  • nib medical insurance
  • nib medical insurance nz
  • nib new zealand
  • nib nz

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How the Brand Demand Index is measured

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