AIA vs nib:Which is more popular by branded search in New Zealand?
In August 2026, AIA had more branded searches than nib among health insurers in New Zealand. AIA was estimated to have 22.2K branded searches compared to nib’s 14.3K, and held a 23.3% Share of Search versus nib’s 15%.
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Which is more popular in search, AIA or nib?
Compare insurers selling private health and medical insurance to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AIA, nib. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Cross Health Insurance | AIA | nib | UniMed | Partners Life |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 22.2% | 19% | 13% | 10.2% |
| Nov 2025 | 36.9% | 20% | 19.2% | 13.4% | 10.4% |
| Dec 2025 | 38.8% | 21.3% | 17.7% | 13.1% | 9.1% |
| Jan 2026 | 39% | 22% | 17.9% | 11.9% | 9.2% |
| Feb 2026 | 37.4% | 22.5% | 16.3% | 13.4% | 10.4% |
| Mar 2026 | 39.5% | 22.8% | 16.3% | 11.9% | 9.5% |
| Apr 2026 | 36.9% | 23.9% | 16.3% | 12.7% | 10.2% |
| May 2026 | 40% | 21.5% | 17.1% | 11.9% | 9.5% |
| Jun 2026 | 39.5% | 21.2% | 16.6% | 13.3% | 9.4% |
| Jul 2026 | 40.8% | 22.4% | 15.2% | 11.8% | 9.8% |
| Aug 2026 | 39.2% | 23.3% | 15% | 12.7% | 9.7% |
| Sep 2026 | — | — | — | — | — |
How has the AIA and nib comparison changed over the last 12 months?
3 findings
- AIA was ahead of nib in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand moved from 22.2% to 23.3%, and its estimated monthly branded searches moved from 19.9K to 22.2K.
- Across the 11 months ending August 2026, nib’s estimated Share of Search among health insurers in New Zealand moved from 19% to 15%, and its estimated monthly branded searches moved from 17K to 14.3K.
How did search popularity change for New Zealand health insurers in August 2026?
2 changes
In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.
nib’s estimated Share of Search among health insurers in New Zealand has lost ground for 3 months in a row, from 17.1% to 15% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using AIA’s and nib’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AIA
22 branded search terms
- AIA
- aia health cover
- aia health insurance
- aia health insurance new zealand
- aia health insurance nz
- aia income protection
- aia insurance
- aia insurance company
- aia insurance life
- aia insurance new zealand
- aia insurance nz
- aia life insurance
- aia life insurance nz
- aia medical insurance
- aia new zealand
- aia nz
- aia trauma cover
- aia vitality
- aia vitality nz
- health insurance aia
- life insurance aia
- vitality aia
nib
15 branded search terms
- health cover nib
- health insurance nib
- insurance nib
- nib
- nib health
- nib health insurance
- nib health insurance new zealand
- nib health insurance nz
- nib insurance
- nib insurance new zealand
- nib insurance nz
- nib medical insurance
- nib medical insurance nz
- nib new zealand
- nib nz
Put your own brand in this comparison
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