AIA vs UniMed:Which is more popular by branded search in New Zealand?
In August 2026, AIA had more branded searches than UniMed among health insurers in New Zealand. AIA was estimated to have 22.2K branded searches compared to UniMed’s 12.1K, and held a 23.3% Share of Search versus UniMed’s 12.7%.
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Which is more popular in search, AIA or UniMed?
Compare insurers selling private health and medical insurance to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AIA, UniMed. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Cross Health Insurance | AIA | nib | UniMed | Partners Life |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 22.2% | 19% | 13% | 10.2% |
| Nov 2025 | 36.9% | 20% | 19.2% | 13.4% | 10.4% |
| Dec 2025 | 38.8% | 21.3% | 17.7% | 13.1% | 9.1% |
| Jan 2026 | 39% | 22% | 17.9% | 11.9% | 9.2% |
| Feb 2026 | 37.4% | 22.5% | 16.3% | 13.4% | 10.4% |
| Mar 2026 | 39.5% | 22.8% | 16.3% | 11.9% | 9.5% |
| Apr 2026 | 36.9% | 23.9% | 16.3% | 12.7% | 10.2% |
| May 2026 | 40% | 21.5% | 17.1% | 11.9% | 9.5% |
| Jun 2026 | 39.5% | 21.2% | 16.6% | 13.3% | 9.4% |
| Jul 2026 | 40.8% | 22.4% | 15.2% | 11.8% | 9.8% |
| Aug 2026 | 39.2% | 23.3% | 15% | 12.7% | 9.7% |
| Sep 2026 | — | — | — | — | — |
How has the AIA and UniMed comparison changed over the last 12 months?
3 findings
- AIA was ahead of UniMed in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand moved from 22.2% to 23.3%, and its estimated monthly branded searches moved from 19.9K to 22.2K.
- Across the 11 months ending August 2026, UniMed’s estimated Share of Search among health insurers in New Zealand moved from 13% to 12.7%, and its estimated monthly branded searches moved from 11.6K to 12.1K.
How did search popularity change for New Zealand health insurers in August 2026?
2 changes
In August 2026, UniMed gained estimated Share of Search among health insurers in New Zealand, from 11.8% to 12.7%.
In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.
How each brand is measured
Brandwave collects information about searches that people make online using AIA’s and UniMed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AIA
22 branded search terms
- AIA
- aia health cover
- aia health insurance
- aia health insurance new zealand
- aia health insurance nz
- aia income protection
- aia insurance
- aia insurance company
- aia insurance life
- aia insurance new zealand
- aia insurance nz
- aia life insurance
- aia life insurance nz
- aia medical insurance
- aia new zealand
- aia nz
- aia trauma cover
- aia vitality
- aia vitality nz
- health insurance aia
- life insurance aia
- vitality aia
UniMed
16 branded search terms
- accuro
- accuro health
- accuro health insurance
- accuro health insurance nz
- accuro insurance
- accuro insurance nz
- accuro medical insurance
- accuro nz
- UniMed
- unimed christchurch
- unimed health insurance
- unimed health insurance nz
- unimed insurance
- unimed insurance nz
- unimed new zealand
- unimed nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.