Partners Life vs Southern Cross Health Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Southern Cross Health Insurance had more branded searches than Partners Life among health insurers in New Zealand. Southern Cross Health Insurance was estimated to have 37.4K branded searches compared to Partners Life’s 9.3K, and held a 39.2% Share of Search versus Partners Life’s 9.7%.
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Which is more popular in search, Partners Life or Southern Cross Health Insurance?
Compare insurers selling private health and medical insurance to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Cross Health Insurance, Partners Life. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Cross Health Insurance | AIA | nib | UniMed | Partners Life |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 22.2% | 19% | 13% | 10.2% |
| Nov 2025 | 36.9% | 20% | 19.2% | 13.4% | 10.4% |
| Dec 2025 | 38.8% | 21.3% | 17.7% | 13.1% | 9.1% |
| Jan 2026 | 39% | 22% | 17.9% | 11.9% | 9.2% |
| Feb 2026 | 37.4% | 22.5% | 16.3% | 13.4% | 10.4% |
| Mar 2026 | 39.5% | 22.8% | 16.3% | 11.9% | 9.5% |
| Apr 2026 | 36.9% | 23.9% | 16.3% | 12.7% | 10.2% |
| May 2026 | 40% | 21.5% | 17.1% | 11.9% | 9.5% |
| Jun 2026 | 39.5% | 21.2% | 16.6% | 13.3% | 9.4% |
| Jul 2026 | 40.8% | 22.4% | 15.2% | 11.8% | 9.8% |
| Aug 2026 | 39.2% | 23.3% | 15% | 12.7% | 9.7% |
| Sep 2026 | — | — | — | — | — |
How has the Partners Life and Southern Cross Health Insurance comparison changed over the last 12 months?
3 findings
- Southern Cross Health Insurance was ahead of Partners Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among health insurers in New Zealand moved from 10.2% to 9.7%, and its estimated monthly branded searches moved from 9.2K to 9.3K.
- Across the 11 months ending August 2026, Southern Cross Health Insurance’s estimated Share of Search among health insurers in New Zealand moved from 35.6% to 39.2%, and its estimated monthly branded searches moved from 31.9K to 37.4K.
How did search popularity change for New Zealand health insurers in August 2026?
1 change
In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Partners Life’s and Southern Cross Health Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Partners Life
15 branded search terms
- Partners Life
- partners life auckland
- partners life health insurance
- partners life health insurance nz
- partners life income protection
- partners life insurance
- partners life insurance new zealand
- partners life insurance nz
- partners life life insurance
- partners life medical cover
- partners life medical insurance
- partners life new zealand
- partners life nz
- partners life private medical cover
- partners life trauma cover
Southern Cross Health Insurance
15 branded search terms
- health insurance nz southern cross
- health insurance southern cross
- medical insurance southern cross
- southern cross health
- southern cross health essentials
- Southern Cross Health Insurance
- southern cross health insurance new zealand
- southern cross health insurance nz
- southern cross health insurance plans
- southern cross health plans
- southern cross health society
- southern cross health society nz
- southern cross medical insurance
- southern cross nz health insurance
- southern cross wellbeing one
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.