AIA vs Southern Cross Health Insurance:Which is more popular by branded search in New Zealand?
In August 2026, Southern Cross Health Insurance had more branded searches than AIA among health insurers in New Zealand. Southern Cross Health Insurance was estimated to have 37.4K branded searches compared to AIA’s 22.2K, and held a 39.2% Share of Search versus AIA’s 23.3%.
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Which is more popular in search, AIA or Southern Cross Health Insurance?
Compare insurers selling private health and medical insurance to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Southern Cross Health Insurance, AIA. The figures are in the table below the chart.
View monthly share of search table
| Month | Southern Cross Health Insurance | AIA | nib | UniMed | Partners Life |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 22.2% | 19% | 13% | 10.2% |
| Nov 2025 | 36.9% | 20% | 19.2% | 13.4% | 10.4% |
| Dec 2025 | 38.8% | 21.3% | 17.7% | 13.1% | 9.1% |
| Jan 2026 | 39% | 22% | 17.9% | 11.9% | 9.2% |
| Feb 2026 | 37.4% | 22.5% | 16.3% | 13.4% | 10.4% |
| Mar 2026 | 39.5% | 22.8% | 16.3% | 11.9% | 9.5% |
| Apr 2026 | 36.9% | 23.9% | 16.3% | 12.7% | 10.2% |
| May 2026 | 40% | 21.5% | 17.1% | 11.9% | 9.5% |
| Jun 2026 | 39.5% | 21.2% | 16.6% | 13.3% | 9.4% |
| Jul 2026 | 40.8% | 22.4% | 15.2% | 11.8% | 9.8% |
| Aug 2026 | 39.2% | 23.3% | 15% | 12.7% | 9.7% |
| Sep 2026 | — | — | — | — | — |
How has the AIA and Southern Cross Health Insurance comparison changed over the last 12 months?
3 findings
- Southern Cross Health Insurance was ahead of AIA in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AIA’s estimated Share of Search among health insurers in New Zealand moved from 22.2% to 23.3%, and its estimated monthly branded searches moved from 19.9K to 22.2K.
- Across the 11 months ending August 2026, Southern Cross Health Insurance’s estimated Share of Search among health insurers in New Zealand moved from 35.6% to 39.2%, and its estimated monthly branded searches moved from 31.9K to 37.4K.
How did search popularity change for New Zealand health insurers in August 2026?
2 changes
In August 2026, AIA gained estimated Share of Search among health insurers in New Zealand, from 22.4% to 23.3%.
In August 2026, Southern Cross Health Insurance lost estimated Share of Search among health insurers in New Zealand, from 40.8% to 39.2%.
How each brand is measured
Brandwave collects information about searches that people make online using AIA’s and Southern Cross Health Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AIA
22 branded search terms
- AIA
- aia health cover
- aia health insurance
- aia health insurance new zealand
- aia health insurance nz
- aia income protection
- aia insurance
- aia insurance company
- aia insurance life
- aia insurance new zealand
- aia insurance nz
- aia life insurance
- aia life insurance nz
- aia medical insurance
- aia new zealand
- aia nz
- aia trauma cover
- aia vitality
- aia vitality nz
- health insurance aia
- life insurance aia
- vitality aia
Southern Cross Health Insurance
15 branded search terms
- health insurance nz southern cross
- health insurance southern cross
- medical insurance southern cross
- southern cross health
- southern cross health essentials
- Southern Cross Health Insurance
- southern cross health insurance new zealand
- southern cross health insurance nz
- southern cross health insurance plans
- southern cross health plans
- southern cross health society
- southern cross health society nz
- southern cross medical insurance
- southern cross nz health insurance
- southern cross wellbeing one
Put your own brand in this comparison
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