Brandwave

How popular isResolution Life in search?

In August 2026, there were an estimated 2.5K branded searches for Resolution Life in New Zealand which held steady over the last 11 months. Resolution Life holds 5.2% estimated Share of Search among New Zealand life insurers and is ranked 6th of 7 competitors for search popularity.

Share of Search, August 2026
  1. AIA46%
  2. Partners Life19.2%
  3. Chubb Life11.1%
  4. Fidelity Life8.3%
  5. Asteron Life7.4%
  6. Resolution Life5.2%
  7. Pinnacle Life2.8%
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Which life insurers compete with Resolution Life?

Resolution Life against life insurers in New Zealand, by month

Share of Search by month for AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Resolution Life, Pinnacle Life. The figures are in the table below the chart.

View monthly share of search table
MonthAIAPartners LifeChubb LifeFidelity LifeAsteron LifeResolution LifePinnacle Life
Oct 202544%20.3%11.4%8.9%7.6%5.4%2.3%
Nov 202542.3%22.1%11.1%9.6%6.7%5.4%2.8%
Dec 202544.3%18.8%12.8%8.6%7.1%5.5%2.9%
Jan 202644.3%18.4%13.6%8.3%7.1%5.1%3.2%
Feb 202644.4%20.4%11.7%9.3%6.9%4.8%2.6%
Mar 202646.1%19.1%11.2%9.7%7.1%4.3%2.6%
Apr 202645.8%19.5%11.2%8.6%7.9%4.7%2.4%
May 202643.7%19.3%11.8%8.4%9.4%4.7%2.6%
Jun 202643%19.1%11.4%9.8%8.9%5.3%2.4%
Jul 202644.2%19.2%11.6%8.6%7.8%5.6%3%
Aug 202646%19.2%11.1%8.3%7.4%5.2%2.8%
Sep 2026———————
  1. 1.AIA

    46%

    held 1st · 22.2K estimated branded searches · +8.8% vs prior month · +1.8 points

  2. held 2nd · 9.3K estimated branded searches · +4.2% vs prior month · -0.1 points

  3. 3.Chubb Life

    11.1%

    held 3rd · 5.4K estimated branded searches · -0.19% vs prior month · -0.5 points

  4. held 4th · 4K estimated branded searches · +1.5% vs prior month · -0.2 points

  5. held 5th · 3.6K estimated branded searches · -0.83% vs prior month · -0.4 points

  6. held 6th · 2.5K estimated branded searches · -3.1% vs prior month · -0.4 points

  7. held 7th · 1.4K estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Resolution Life and its closest rivals

How has branded search demand for Resolution Life changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Resolution Life in New Zealand held steady at 2.5K.
  • Across the 11 months ending August 2026, Resolution Life’s estimated Share of Search among life insurers in New Zealand peaked at 5.6% in July 2026 and was lowest at 4.3% in March 2026.

How did search popularity change for New Zealand life insurers in August 2026?

  1. In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.

  2. In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.

  3. Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.

  4. Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.

How is Resolution Life measured?

Brandwave collects information about searches that people make online using Resolution Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • Resolution Life
  • resolution life insurance
  • resolution life insurance nz
  • resolution life new zealand
  • resolution life nz

Do you work for Resolution Life? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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