Fidelity Life vs Resolution Life:Which is more popular by branded search in New Zealand?
In August 2026, Fidelity Life had more branded searches than Resolution Life among life insurers in New Zealand. Fidelity Life was estimated to have 4K branded searches compared to Resolution Life’s 2.5K, and held an 8.3% Share of Search versus Resolution Life’s 5.2%.
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Which is more popular in search, Fidelity Life or Resolution Life?
Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fidelity Life, Resolution Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fidelity Life and Resolution Life comparison changed over the last 12 months?
3 findings
- Fidelity Life was ahead of Resolution Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches held steady at 4K.
- Across the 11 months ending August 2026, Resolution Life’s estimated Share of Search among life insurers in New Zealand moved from 5.4% to 5.2%, and its estimated monthly branded searches held steady at 2.5K.
How did search popularity change for New Zealand life insurers in August 2026?
0 changes
Neither Fidelity Life nor Resolution Life moved beyond provider rounding among life insurers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fidelity Life’s and Resolution Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fidelity Life
11 branded search terms
- Fidelity Life
- fidelity life auckland
- fidelity life cover
- fidelity life income protection
- fidelity life insurance
- fidelity life insurance new zealand
- fidelity life insurance nz
- fidelity life new zealand
- fidelity life nz
- fidelity life trauma cover
- life insurance fidelity
Resolution Life
5 branded search terms
- Resolution Life
- resolution life insurance
- resolution life insurance nz
- resolution life new zealand
- resolution life nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.