How popular isFidelity Life in search?
In August 2026, there were an estimated 4K branded searches for Fidelity Life in New Zealand which held steady over the last 11 months. Fidelity Life holds 8.3% estimated Share of Search among New Zealand life insurers and is ranked 4th of 7 competitors for search popularity.
AIA46%
Partners Life19.2%Chubb Life11.1%
Fidelity Life8.3%
Asteron Life7.4%Resolution Life5.2%
Pinnacle Life2.8%
Follow Fidelity Life and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which life insurers compete with Fidelity Life?
Share of Search by month for AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Resolution Life, Pinnacle Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 22.2K | +8.8% | +1.8 points | |
| 2, held 2nd | 19.2% | 9.3K | +4.2% | -0.1 points | |
| 3, held 3rd | 11.1% | 5.4K | -0.19% | -0.5 points | |
| 4, held 4th | 8.3% | 4K | +1.5% | -0.2 points | |
| 5, held 5th | 7.4% | 3.6K | -0.83% | -0.4 points | |
| 6, held 6th | 5.2% | 2.5K | -3.1% | -0.4 points | |
| 7, held 7th | 2.8% | 1.4K | 0% | -0.1 points |
1.
AIA46%
held 1st · 22.2K estimated branded searches · +8.8% vs prior month · +1.8 points
19.2%
held 2nd · 9.3K estimated branded searches · +4.2% vs prior month · -0.1 points
11.1%
held 3rd · 5.4K estimated branded searches · -0.19% vs prior month · -0.5 points
8.3%
held 4th · 4K estimated branded searches · +1.5% vs prior month · -0.2 points
7.4%
held 5th · 3.6K estimated branded searches · -0.83% vs prior month · -0.4 points
5.2%
held 6th · 2.5K estimated branded searches · -3.1% vs prior month · -0.4 points
2.8%
held 7th · 1.4K estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Fidelity Life and its closest rivals
- Fidelity Life vs AIA: compare search popularity
- Fidelity Life vs Partners Life: compare search popularity
- Fidelity Life vs Asteron Life: compare search popularity
- Compare Fidelity Life with any brand
How has branded search demand for Fidelity Life changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fidelity Life in New Zealand held steady at 4K.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand decreased from 8.9% to 8.3%.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand peaked at 9.8% in June 2026 and was lowest at 8.3% in January 2026.
How did search popularity change for New Zealand life insurers in August 2026?
4 changes
In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.
In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.
Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.
Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.
How is Fidelity Life measured?
Brandwave collects information about searches that people make online using Fidelity Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- Fidelity Life
- fidelity life auckland
- fidelity life cover
- fidelity life income protection
- fidelity life insurance
- fidelity life insurance new zealand
- fidelity life insurance nz
- fidelity life new zealand
- fidelity life nz
- fidelity life trauma cover
- life insurance fidelity
Do you work for Fidelity Life? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Fidelity Life your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.