Fidelity Life vs Partners Life:Which is more popular by branded search in New Zealand?
In August 2026, Partners Life had more branded searches than Fidelity Life among life insurers in New Zealand. Partners Life was estimated to have 9.3K branded searches compared to Fidelity Life’s 4K, and held a 19.2% Share of Search versus Fidelity Life’s 8.3%.
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Which is more popular in search, Fidelity Life or Partners Life?
Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Partners Life, Fidelity Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fidelity Life and Partners Life comparison changed over the last 12 months?
3 findings
- Partners Life was ahead of Fidelity Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches held steady at 4K.
- Across the 11 months ending August 2026, Partners Life’s estimated Share of Search among life insurers in New Zealand moved from 20.3% to 19.2%, and its estimated monthly branded searches moved from 9.2K to 9.3K.
How did search popularity change for New Zealand life insurers in August 2026?
0 changes
Neither Fidelity Life nor Partners Life moved beyond provider rounding among life insurers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fidelity Life’s and Partners Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fidelity Life
11 branded search terms
- Fidelity Life
- fidelity life auckland
- fidelity life cover
- fidelity life income protection
- fidelity life insurance
- fidelity life insurance new zealand
- fidelity life insurance nz
- fidelity life new zealand
- fidelity life nz
- fidelity life trauma cover
- life insurance fidelity
Partners Life
15 branded search terms
- Partners Life
- partners life auckland
- partners life health insurance
- partners life health insurance nz
- partners life income protection
- partners life insurance
- partners life insurance new zealand
- partners life insurance nz
- partners life life insurance
- partners life medical cover
- partners life medical insurance
- partners life new zealand
- partners life nz
- partners life private medical cover
- partners life trauma cover
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.