How popular isChubb Life in search?
In August 2026, there were an estimated 5.4K branded searches for Chubb Life in New Zealand which held steady over the last 11 months. Chubb Life holds 11.1% estimated Share of Search among New Zealand life insurers and is ranked 3rd of 7 competitors for search popularity.
AIA46%
Partners Life19.2%Chubb Life11.1%
Fidelity Life8.3%
Asteron Life7.4%Resolution Life5.2%
Pinnacle Life2.8%
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Which life insurers compete with Chubb Life?
Share of Search by month for AIA, Partners Life, Chubb Life, Fidelity Life, Asteron Life, Resolution Life, Pinnacle Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 22.2K | +8.8% | +1.8 points | |
| 2, held 2nd | 19.2% | 9.3K | +4.2% | -0.1 points | |
| 3, held 3rd | 11.1% | 5.4K | -0.19% | -0.5 points | |
| 4, held 4th | 8.3% | 4K | +1.5% | -0.2 points | |
| 5, held 5th | 7.4% | 3.6K | -0.83% | -0.4 points | |
| 6, held 6th | 5.2% | 2.5K | -3.1% | -0.4 points | |
| 7, held 7th | 2.8% | 1.4K | 0% | -0.1 points |
1.
AIA46%
held 1st · 22.2K estimated branded searches · +8.8% vs prior month · +1.8 points
19.2%
held 2nd · 9.3K estimated branded searches · +4.2% vs prior month · -0.1 points
11.1%
held 3rd · 5.4K estimated branded searches · -0.19% vs prior month · -0.5 points
8.3%
held 4th · 4K estimated branded searches · +1.5% vs prior month · -0.2 points
7.4%
held 5th · 3.6K estimated branded searches · -0.83% vs prior month · -0.4 points
5.2%
held 6th · 2.5K estimated branded searches · -3.1% vs prior month · -0.4 points
2.8%
held 7th · 1.4K estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Chubb Life and its closest rivals
How has branded search demand for Chubb Life changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Chubb Life in New Zealand held steady, from 5.2K to 5.4K.
- Across the 11 months ending August 2026, Chubb Life’s estimated Share of Search among life insurers in New Zealand peaked at 13.6% in January 2026 and was lowest at 11.1% in November 2025.
How did search popularity change for New Zealand life insurers in August 2026?
4 changes
In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.
In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.
Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.
Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.
How is Chubb Life measured?
Brandwave collects information about searches that people make online using Chubb Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- Chubb Life
- chubb life insurance
- chubb life insurance new zealand
- chubb life insurance nz
- chubb life new zealand
- chubb life nz
- chubb life trauma cover
- cigna funeral insurance nz
- cigna insurance nz
- cigna life insurance
- cigna life insurance nz
- cigna new zealand
- cigna nz
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Is Chubb Life your brand?
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