Brandwave

Chubb Life vs Resolution Life:Which is more popular by branded search in New Zealand?

In August 2026, Chubb Life had more branded searches than Resolution Life among life insurers in New Zealand. Chubb Life was estimated to have 5.4K branded searches compared to Resolution Life’s 2.5K, and held an 11.1% Share of Search versus Resolution Life’s 5.2%.

Share of Search among life insurers in New Zealand in August 2026Which is more popular in search, Chubb Life or Resolution Life?
Chubb Life11.1%5.4K searches
vs
Resolution Life5.2%2.5K searches

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Which is more popular in search, Chubb Life or Resolution Life?

Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chubb Life and Resolution Life among life insurers in New Zealand, by month

Share of Search by month for Chubb Life, Resolution Life. The figures are in the table below the chart.

View monthly share of search table
MonthAIAPartners LifeChubb LifeFidelity LifeAsteron LifeResolution LifePinnacle Life
Oct 202544%20.3%11.4%8.9%7.6%5.4%2.3%
Nov 202542.3%22.1%11.1%9.6%6.7%5.4%2.8%
Dec 202544.3%18.8%12.8%8.6%7.1%5.5%2.9%
Jan 202644.3%18.4%13.6%8.3%7.1%5.1%3.2%
Feb 202644.4%20.4%11.7%9.3%6.9%4.8%2.6%
Mar 202646.1%19.1%11.2%9.7%7.1%4.3%2.6%
Apr 202645.8%19.5%11.2%8.6%7.9%4.7%2.4%
May 202643.7%19.3%11.8%8.4%9.4%4.7%2.6%
Jun 202643%19.1%11.4%9.8%8.9%5.3%2.4%
Jul 202644.2%19.2%11.6%8.6%7.8%5.6%3%
Aug 202646%19.2%11.1%8.3%7.4%5.2%2.8%
Sep 2026———————

How has the Chubb Life and Resolution Life comparison changed over the last 12 months?

How did search popularity change for New Zealand life insurers in August 2026?

  1. In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Chubb Life’s and Resolution Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chubb Life

13 branded search terms

  • Chubb Life
  • chubb life insurance
  • chubb life insurance new zealand
  • chubb life insurance nz
  • chubb life new zealand
  • chubb life nz
  • chubb life trauma cover
  • cigna funeral insurance nz
  • cigna insurance nz
  • cigna life insurance
  • cigna life insurance nz
  • cigna new zealand
  • cigna nz

Resolution Life

5 branded search terms

  • Resolution Life
  • resolution life insurance
  • resolution life insurance nz
  • resolution life new zealand
  • resolution life nz

How the Brand Demand Index is measured

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