AIA vs Chubb Life:Which is more popular by branded search in New Zealand?
In August 2026, AIA had more branded searches than Chubb Life among life insurers in New Zealand. AIA was estimated to have 22.2K branded searches compared to Chubb Life’s 5.4K, and held a 46% Share of Search versus Chubb Life’s 11.1%.
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Which is more popular in search, AIA or Chubb Life?
Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AIA, Chubb Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the AIA and Chubb Life comparison changed over the last 12 months?
3 findings
- AIA was ahead of Chubb Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AIA’s estimated Share of Search among life insurers in New Zealand moved from 44% to 46%, and its estimated monthly branded searches moved from 19.9K to 22.2K.
- Across the 11 months ending August 2026, Chubb Life’s estimated Share of Search among life insurers in New Zealand moved from 11.4% to 11.1%, and its estimated monthly branded searches moved from 5.2K to 5.4K.
How did search popularity change for New Zealand life insurers in August 2026?
2 changes
In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.
In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.
How each brand is measured
Brandwave collects information about searches that people make online using AIA’s and Chubb Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AIA
22 branded search terms
- AIA
- aia health cover
- aia health insurance
- aia health insurance new zealand
- aia health insurance nz
- aia income protection
- aia insurance
- aia insurance company
- aia insurance life
- aia insurance new zealand
- aia insurance nz
- aia life insurance
- aia life insurance nz
- aia medical insurance
- aia new zealand
- aia nz
- aia trauma cover
- aia vitality
- aia vitality nz
- health insurance aia
- life insurance aia
- vitality aia
Chubb Life
13 branded search terms
- Chubb Life
- chubb life insurance
- chubb life insurance new zealand
- chubb life insurance nz
- chubb life new zealand
- chubb life nz
- chubb life trauma cover
- cigna funeral insurance nz
- cigna insurance nz
- cigna life insurance
- cigna life insurance nz
- cigna new zealand
- cigna nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.