Pinnacle Life vs Resolution Life:Which is more popular by branded search in New Zealand?
In August 2026, Resolution Life had more branded searches than Pinnacle Life among life insurers in New Zealand. Resolution Life was estimated to have 2.5K branded searches compared to Pinnacle Life’s 1.4K, and held a 5.2% Share of Search versus Pinnacle Life’s 2.8%.
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Which is more popular in search, Pinnacle Life or Resolution Life?
Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Resolution Life, Pinnacle Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Pinnacle Life and Resolution Life comparison changed over the last 12 months?
3 findings
- Resolution Life was ahead of Pinnacle Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pinnacle Life’s estimated Share of Search among life insurers in New Zealand moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
- Across the 11 months ending August 2026, Resolution Life’s estimated Share of Search among life insurers in New Zealand moved from 5.4% to 5.2%, and its estimated monthly branded searches held steady at 2.5K.
How did search popularity change for New Zealand life insurers in August 2026?
1 change
Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pinnacle Life’s and Resolution Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pinnacle Life
6 branded search terms
- Pinnacle Life
- pinnacle life funeral cover
- pinnacle life income protection
- pinnacle life insurance
- pinnacle life insurance nz
- pinnacle life nz
Resolution Life
5 branded search terms
- Resolution Life
- resolution life insurance
- resolution life insurance nz
- resolution life new zealand
- resolution life nz
Put your own brand in this comparison
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