Chubb Life vs Pinnacle Life:Which is more popular by branded search in New Zealand?
In August 2026, Chubb Life had more branded searches than Pinnacle Life among life insurers in New Zealand. Chubb Life was estimated to have 5.4K branded searches compared to Pinnacle Life’s 1.4K, and held an 11.1% Share of Search versus Pinnacle Life’s 2.8%.
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Which is more popular in search, Chubb Life or Pinnacle Life?
Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chubb Life, Pinnacle Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Chubb Life and Pinnacle Life comparison changed over the last 12 months?
3 findings
- Chubb Life was ahead of Pinnacle Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chubb Life’s estimated Share of Search among life insurers in New Zealand moved from 11.4% to 11.1%, and its estimated monthly branded searches moved from 5.2K to 5.4K.
- Across the 11 months ending August 2026, Pinnacle Life’s estimated Share of Search among life insurers in New Zealand moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand life insurers in August 2026?
2 changes
In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.
Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chubb Life’s and Pinnacle Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chubb Life
13 branded search terms
- Chubb Life
- chubb life insurance
- chubb life insurance new zealand
- chubb life insurance nz
- chubb life new zealand
- chubb life nz
- chubb life trauma cover
- cigna funeral insurance nz
- cigna insurance nz
- cigna life insurance
- cigna life insurance nz
- cigna new zealand
- cigna nz
Pinnacle Life
6 branded search terms
- Pinnacle Life
- pinnacle life funeral cover
- pinnacle life income protection
- pinnacle life insurance
- pinnacle life insurance nz
- pinnacle life nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.