Fidelity Life vs Pinnacle Life:Which is more popular by branded search in New Zealand?
In August 2026, Fidelity Life had more branded searches than Pinnacle Life among life insurers in New Zealand. Fidelity Life was estimated to have 4K branded searches compared to Pinnacle Life’s 1.4K, and held an 8.3% Share of Search versus Pinnacle Life’s 2.8%.
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Which is more popular in search, Fidelity Life or Pinnacle Life?
Compare insurers selling life, trauma, and income protection cover to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fidelity Life, Pinnacle Life. The figures are in the table below the chart.
View monthly share of search table
| Month | AIA | Partners Life | Chubb Life | Fidelity Life | Asteron Life | Resolution Life | Pinnacle Life |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 20.3% | 11.4% | 8.9% | 7.6% | 5.4% | 2.3% |
| Nov 2025 | 42.3% | 22.1% | 11.1% | 9.6% | 6.7% | 5.4% | 2.8% |
| Dec 2025 | 44.3% | 18.8% | 12.8% | 8.6% | 7.1% | 5.5% | 2.9% |
| Jan 2026 | 44.3% | 18.4% | 13.6% | 8.3% | 7.1% | 5.1% | 3.2% |
| Feb 2026 | 44.4% | 20.4% | 11.7% | 9.3% | 6.9% | 4.8% | 2.6% |
| Mar 2026 | 46.1% | 19.1% | 11.2% | 9.7% | 7.1% | 4.3% | 2.6% |
| Apr 2026 | 45.8% | 19.5% | 11.2% | 8.6% | 7.9% | 4.7% | 2.4% |
| May 2026 | 43.7% | 19.3% | 11.8% | 8.4% | 9.4% | 4.7% | 2.6% |
| Jun 2026 | 43% | 19.1% | 11.4% | 9.8% | 8.9% | 5.3% | 2.4% |
| Jul 2026 | 44.2% | 19.2% | 11.6% | 8.6% | 7.8% | 5.6% | 3% |
| Aug 2026 | 46% | 19.2% | 11.1% | 8.3% | 7.4% | 5.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fidelity Life and Pinnacle Life comparison changed over the last 12 months?
3 findings
- Fidelity Life was ahead of Pinnacle Life in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fidelity Life’s estimated Share of Search among life insurers in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches held steady at 4K.
- Across the 11 months ending August 2026, Pinnacle Life’s estimated Share of Search among life insurers in New Zealand moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand life insurers in August 2026?
1 change
Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fidelity Life’s and Pinnacle Life’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fidelity Life
11 branded search terms
- Fidelity Life
- fidelity life auckland
- fidelity life cover
- fidelity life income protection
- fidelity life insurance
- fidelity life insurance new zealand
- fidelity life insurance nz
- fidelity life new zealand
- fidelity life nz
- fidelity life trauma cover
- life insurance fidelity
Pinnacle Life
6 branded search terms
- Pinnacle Life
- pinnacle life funeral cover
- pinnacle life income protection
- pinnacle life insurance
- pinnacle life insurance nz
- pinnacle life nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.