Brandwave

How popular isStripe in search?

In September 2026, there were an estimated 2.9M branded searches for Stripe worldwide which held steady over the last 12 months. Stripe holds 10% estimated Share of Search among payment processors worldwide and is ranked 3rd of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PayPal69.4%
  2. Revolut16%
  3. Stripe10%
  4. Wise2.1%
  5. Adyen0.59%
  6. Airwallex0.57%
  7. GoCardless0.47%
  8. Square0.35%
  9. Worldline0.31%
  10. Braintree0.11%
  11. +2 more
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Where does Stripe compete?

Stripe is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Payment processors3rd of 1210%Shown below
Creator payout platforms2nd of 511.8%Show ranking
Online payment platforms2nd of 812.3%Show ranking
Payment gateway platforms2nd of 612.4%Show ranking
Payment gateways1st of 591.3%Show ranking
Fintech1st of 693.2%Show ranking

Which payment processors compete with Stripe?

Stripe against payment processors worldwide, by month

Share of Search by month for PayPal, Revolut, Stripe, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutStripeWiseAdyenAirwallexGoCardlessSquareWorldlineBraintreeShopify POSMollie
Oct 202575.4%11.7%8.9%1.8%0.53%0.42%0.43%0.29%0.41%0.02%0.08%0.04%
Nov 202577%10%9.1%1.8%0.44%0.42%0.44%0.28%0.42%0.02%0.08%0.04%
Dec 202578.1%10.1%7.7%1.8%0.54%0.64%0.44%0.25%0.34%0.02%0.07%0.04%
Jan 202675.1%11.7%8.9%2%0.52%0.61%0.52%0.31%0.33%0.02%0.08%0.04%
Feb 202672.9%11.5%10.6%2%0.75%0.73%0.61%0.4%0.39%0.03%0.1%0.05%
Mar 202669.4%13.2%12.3%2%0.6%0.69%0.58%0.48%0.56%0.03%0.09%0.04%
Apr 202672.8%11.5%10.6%2.2%0.62%0.72%0.5%0.53%0.39%0.03%0.1%0.04%
May 202671.1%13.4%10.4%2.1%0.61%0.71%0.49%0.63%0.38%0.02%0.09%0.04%
Jun 202670.9%13.4%10.5%2.1%0.73%0.71%0.49%0.66%0.38%0.02%0.09%0.04%
Jul 202671.2%13.6%10.4%2.1%0.5%0.71%0.49%0.55%0.31%0.02%0.09%0.04%
Aug 202671%13.6%10.3%2.3%0.61%0.71%0.48%0.46%0.31%0.13%0.06%0.04%
Sep 202669.4%16%10%2.1%0.59%0.57%0.47%0.35%0.31%0.11%0.06%0.03%
  1. 1.PayPal

    69.4%

    Held 1st. 20.5M estimated branded searches, +0.05% vs prior month. Share -1.6 points.

  2. 2.Revolut

    16%

    Held 2nd. 4.7M estimated branded searches, +20.7% vs prior month. Share +2.4 points.

  3. 3.Stripe

    10%

    Held 3rd. 2.9M estimated branded searches, -1.2% vs prior month. Share -0.4 points.

  4. 4.Wise

    2.1%

    Held 4th. 623K estimated branded searches, -5.3% vs prior month. Share -0.2 points.

  5. 5.Adyen

    0.59%

    Moved from 6th to 5th. 176K estimated branded searches, +0.47% vs prior month. Share 0 points.

  6. 6.Airwallex

    0.57%

    Moved from 5th to 6th. 168K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

  7. 7.GoCardless

    0.47%

    Held 7th. 140K estimated branded searches, +0.34% vs prior month. Share 0 points.

  8. 8.Square

    0.35%

    Held 8th. 102K estimated branded searches, -23.6% vs prior month. Share -0.1 points.

  9. 9.Worldline

    0.31%

    Held 9th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Braintree

    0.11%

    Held 10th. 31.6K estimated branded searches, -16.3% vs prior month. Share 0 points.

  11. 11.Shopify POS

    0.06%

    Held 11th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Mollie

    0.03%

    Held 12th. 8.8K estimated branded searches, -16.7% vs prior month. Share 0 points.

Compare search popularity between Stripe and its closest rivals

How has branded search demand for Stripe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stripe worldwide held steady, from 3M to 2.9M.
  • Across the 12 months ending September 2026, Stripe’s estimated Share of Search among payment processors worldwide increased from 8.9% to 10%.
  • Across the 12 months ending September 2026, Stripe’s estimated Share of Search among payment processors worldwide peaked at 12.3% in March 2026 and was lowest at 7.7% in December 2025.

How did search popularity change for payment processors worldwide in September 2026?

  1. In September 2026, Revolut gained estimated Share of Search among payment processors worldwide, from 13.6% to 16%.

  2. In September 2026, PayPal lost estimated Share of Search among payment processors worldwide, from 71% to 69.4%.

  3. In September 2026, Adyen rose from 6th to 5th among payment processors worldwide.

  4. In September 2026, Airwallex fell from 5th to 6th among payment processors worldwide.

  5. Estimated monthly branded searches for Braintree worldwide rose 352.1% over 12 measured months, from 7K to 31.6K in September 2026.

  6. Estimated monthly branded searches for Shopify POS worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

How is Stripe measured?

Brandwave collects information about searches that people make online using Stripe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

43 branded search terms

  • billing stripe
  • charge for stripe
  • check out stripe
  • checkout stripe
  • checkoutstripe
  • direct debit stripe
  • fees for stripe
  • instant payouts stripe
  • payment stripe
  • payments stripe
  • set up stripe
  • stripe
  • stripe ach payments
  • stripe atlas
  • stripe billing
  • stripe business
  • stripe cc processing
  • stripe charge fee
  • stripe charges
  • stripe connect
  • stripe direct debit
  • stripe fees
  • stripe instant payouts
  • stripe invoicing
  • stripe issuing
  • stripe merchant services
  • stripe pay
  • stripe payment
  • stripe payment app
  • stripe payment company
  • stripe payment gateway
  • stripe payment processing
  • stripe payment services
  • stripe payments
  • stripe payments company
  • stripe payments processing
  • stripe payouts
  • stripe processing fees
  • stripe recurring payments
  • stripe terminal

1–40 of 43

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How the Brand Demand Index is measured

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Is Stripe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.