Brandwave

How popular isSmallpdf in search?

In September 2026, there were an estimated 1.5M branded searches for Smallpdf worldwide which is down 17.4% over the last 12 months. Smallpdf holds 2.2% estimated Share of Search among PDF tools worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. iLovePDF88.6%
  2. Adobe Acrobat5.2%
  3. Sejda3.2%
  4. Smallpdf2.2%
  5. Foxit0.65%
  6. PDFescape0.24%
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Which PDF tools compete with Smallpdf?

Smallpdf against PDF tools worldwide, by month

Share of Search by month for iLovePDF, Adobe Acrobat, Sejda, Smallpdf. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFescape
Oct 202584.9%7.5%3.4%2.8%0.91%0.46%
Nov 202586.1%6.4%3.5%2.9%0.8%0.38%
Dec 202585.8%6.1%3.8%3.1%0.85%0.34%
Jan 202684.9%7.1%3.7%3.1%0.86%0.41%
Feb 202684.2%7.8%3.7%3.1%0.85%0.33%
Mar 202686%6.6%3.5%2.9%0.8%0.31%
Apr 202686.5%6%3.5%2.9%0.81%0.31%
May 202686.4%6.2%3.5%2.9%0.72%0.31%
Jun 202687.6%5.5%3.2%2.9%0.62%0.23%
Jul 202686.9%6%3.5%2.6%0.71%0.26%
Aug 202687.9%5.2%3.6%2.4%0.7%0.26%
Sep 202688.6%5.2%3.2%2.2%0.65%0.24%

  1. 1.iLovePDF

    88.6%

    Held 1st. 62.1M estimated branded searches, +12.3% vs prior month. Share +0.7 points.

  2. 2.Adobe Acrobat

    5.2%

    Held 2nd. 3.6M estimated branded searches, +11.6% vs prior month. Share 0 points.

  3. 3.Sejda

    3.2%

    Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Smallpdf

    2.2%

    Held 4th. 1.5M estimated branded searches, -0.16% vs prior month. Share -0.3 points.

  5. 5.Foxit

    0.65%

    Held 5th. 453K estimated branded searches, +2.5% vs prior month. Share -0.1 points.

  6. 6.PDFescape

    0.24%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Smallpdf and its closest rivals

Every comparison with Smallpdf

How has branded search demand for Smallpdf changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Smallpdf worldwide fell from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Smallpdf’s estimated Share of Search among PDF tools worldwide decreased from 2.8% to 2.2%.

How did search popularity change for PDF tools worldwide in September 2026?

  1. In September 2026, iLovePDF gained estimated Share of Search among PDF tools worldwide, from 87.9% to 88.6%.

  2. Smallpdf’s estimated Share of Search among PDF tools worldwide has lost ground for 3 months in a row, from 2.9% to 2.2% in September 2026.

  3. Estimated monthly branded searches for PDFescape worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  4. Estimated monthly branded searches for Adobe Acrobat worldwide fell 25.5% over 12 measured months, from 4.9M to 3.6M in September 2026.

  5. Estimated monthly branded searches for Foxit worldwide fell 23.6% over 12 measured months, from 592K to 453K in September 2026.

Where does Smallpdf compete?

Smallpdf is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
PDF editing software4th of 102.1%Show ranking
PDF tools4th of 62.2%Shown above
PDF editors3rd of 82.3%Show ranking
PDF editing platforms1st of 562.7%Show ranking

How is Smallpdf measured?

Brandwave collects information about searches that people make online using Smallpdf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • pdf editor smallpdf
  • pdf smallpdf
  • smallpdf
  • smallpdf app
  • smallpdf pdf
  • smallpdf pdf editor
  • smallpdf software

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How the Brand Demand Index is measured

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