Brandwave

iLovePDF vs Smallpdf:Which is searched more?

In September 2026, iLovePDF had more branded searches than Smallpdf among PDF tools worldwide. iLovePDF was estimated to have 62.1M branded searches compared to Smallpdf’s 1.5M, and held an 88.6% Share of Search versus Smallpdf’s 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among PDF tools worldwide in September 2026Which is more popular in search, iLovePDF or Smallpdf?
iLovePDF88.6%62.1M searches
vs
Smallpdf2.2%1.5M searches

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Which is more popular in search, iLovePDF or Smallpdf?

Compare the PDF editors and converters people use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

iLovePDF and Smallpdf among PDF tools worldwide, by month

Share of Search by month for iLovePDF, Smallpdf. The figures are in the table below the chart.

View monthly share of search table
MonthiLovePDFAdobe AcrobatSejdaSmallpdfFoxitPDFescape
Oct 202584.9%7.5%3.4%2.8%0.91%0.46%
Nov 202586.1%6.4%3.5%2.9%0.8%0.38%
Dec 202585.8%6.1%3.8%3.1%0.85%0.34%
Jan 202684.9%7.1%3.7%3.1%0.86%0.41%
Feb 202684.2%7.8%3.7%3.1%0.85%0.33%
Mar 202686%6.6%3.5%2.9%0.8%0.31%
Apr 202686.5%6%3.5%2.9%0.81%0.31%
May 202686.4%6.2%3.5%2.9%0.72%0.31%
Jun 202687.6%5.5%3.2%2.9%0.62%0.23%
Jul 202686.9%6%3.5%2.6%0.71%0.26%
Aug 202687.9%5.2%3.6%2.4%0.7%0.26%
Sep 202688.6%5.2%3.2%2.2%0.65%0.24%

How has the iLovePDF and Smallpdf comparison changed over the last 12 months?

  • iLovePDF was ahead of Smallpdf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, iLovePDF’s estimated Share of Search among PDF tools worldwide moved from 84.9% to 88.6%, and its estimated monthly branded searches moved from 55.3M to 62.1M.
  • Across the 12 months ending September 2026, Smallpdf’s estimated Share of Search among PDF tools worldwide moved from 2.8% to 2.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.

How did search popularity change for PDF tools worldwide in September 2026?

  1. In September 2026, iLovePDF gained estimated Share of Search among PDF tools worldwide, from 87.9% to 88.6%.

  2. Smallpdf’s estimated Share of Search among PDF tools worldwide has lost ground for 3 months in a row, from 2.9% to 2.2% in September 2026.

Other head-to-heads among PDF tools

How each brand is measured

Brandwave collects information about searches that people make online using iLovePDF’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

iLovePDF

2 branded search terms

  • i love pdf
  • ilovepdf

Smallpdf

7 branded search terms

  • pdf editor smallpdf
  • pdf smallpdf
  • smallpdf
  • smallpdf app
  • smallpdf pdf
  • smallpdf pdf editor
  • smallpdf software

How the Brand Demand Index is measured

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