Adobe Acrobat vs Smallpdf:Which is searched more?
In September 2026, Adobe Acrobat had more branded searches than Smallpdf among PDF tools worldwide. Adobe Acrobat was estimated to have 3.6M branded searches compared to Smallpdf’s 880, and held a 5.3% Share of Search versus Smallpdf’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Acrobat or Smallpdf?
Compare the PDF editors and converters people use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Acrobat, Smallpdf. The figures are in the table below the chart.
View monthly share of search table
| Month | iLovePDF | Adobe Acrobat | Sejda | PDFescape | Foxit | Smallpdf |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 7.8% | 3.6% | 0.48% | 0.26% | <0.01% |
| Nov 2025 | 89.2% | 6.6% | 3.6% | 0.4% | 0.22% | <0.01% |
| Dec 2025 | 89.1% | 6.4% | 3.9% | 0.35% | 0.24% | <0.01% |
| Jan 2026 | 88.1% | 7.3% | 3.9% | 0.43% | 0.23% | <0.01% |
| Feb 2026 | 87.5% | 8.1% | 3.9% | 0.35% | 0.23% | <0.01% |
| Mar 2026 | 89% | 6.8% | 3.6% | 0.32% | 0.22% | <0.01% |
| Apr 2026 | 89.6% | 6.2% | 3.6% | 0.33% | 0.22% | <0.01% |
| May 2026 | 89.4% | 6.5% | 3.6% | 0.32% | 0.22% | <0.01% |
| Jun 2026 | 90.6% | 5.7% | 3.3% | 0.24% | 0.16% | <0.01% |
| Jul 2026 | 89.7% | 6.2% | 3.6% | 0.27% | 0.18% | <0.01% |
| Aug 2026 | 90.5% | 5.3% | 3.7% | 0.27% | 0.18% | <0.01% |
| Sep 2026 | 91% | 5.3% | 3.3% | 0.24% | 0.16% | <0.01% |
How has the Adobe Acrobat and Smallpdf comparison changed over the last 12 months?
3 findings
- Adobe Acrobat was ahead of Smallpdf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Acrobat’s estimated Share of Search among PDF tools worldwide moved from 7.8% to 5.3%, and its estimated monthly branded searches moved from 4.9M to 3.6M.
- Across the 12 months ending September 2026, Smallpdf’s estimated Share of Search among PDF tools worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for PDF tools worldwide in September 2026?
1 change
Estimated monthly branded searches for Adobe Acrobat worldwide fell 25.5% over 12 measured months, from 4.9M to 3.6M in September 2026.
Other head-to-heads among PDF tools
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Acrobat’s and Smallpdf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Acrobat
4 branded search terms
- acrobat reader
- adobe acrobat
- adobe acrobat reader
- adobe reader
Smallpdf
1 branded search term
- pdf editor smallpdf
Put your own brand in this comparison
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