How popular isAdobe Acrobat in search?
In September 2026, there were an estimated 3.6M branded searches for Adobe Acrobat worldwide which is down 25.5% over the last 12 months. Adobe Acrobat holds 5.3% estimated Share of Search among PDF tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which PDF tools compete with Adobe Acrobat?
Share of Search by month for iLovePDF, Adobe Acrobat, Sejda. The figures are in the table below the chart.
View monthly share of search table
| Month | iLovePDF | Adobe Acrobat | Sejda | PDFescape | Foxit | Smallpdf |
|---|---|---|---|---|---|---|
| Oct 2025 | 87.9% | 7.8% | 3.6% | 0.48% | 0.26% | <0.01% |
| Nov 2025 | 89.2% | 6.6% | 3.6% | 0.4% | 0.22% | <0.01% |
| Dec 2025 | 89.1% | 6.4% | 3.9% | 0.35% | 0.24% | <0.01% |
| Jan 2026 | 88.1% | 7.3% | 3.9% | 0.43% | 0.23% | <0.01% |
| Feb 2026 | 87.5% | 8.1% | 3.9% | 0.35% | 0.23% | <0.01% |
| Mar 2026 | 89% | 6.8% | 3.6% | 0.32% | 0.22% | <0.01% |
| Apr 2026 | 89.6% | 6.2% | 3.6% | 0.33% | 0.22% | <0.01% |
| May 2026 | 89.4% | 6.5% | 3.6% | 0.32% | 0.22% | <0.01% |
| Jun 2026 | 90.6% | 5.7% | 3.3% | 0.24% | 0.16% | <0.01% |
| Jul 2026 | 89.7% | 6.2% | 3.6% | 0.27% | 0.18% | <0.01% |
| Aug 2026 | 90.5% | 5.3% | 3.7% | 0.27% | 0.18% | <0.01% |
| Sep 2026 | 91% | 5.3% | 3.3% | 0.24% | 0.16% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91% | 62.1M | +12.3% | +0.4 points | |
| 2, held 2nd | 5.3% | 3.6M | +11.6% | 0 points | |
| 3, held 3rd | 3.3% | 2.2M | 0% | -0.4 points | |
| 4, held 4th | 0.24% | 165K | 0% | 0 points | |
| 5, held 5th | 0.16% | 110K | 0% | 0 points | |
| 6, held 6th | <0.01% | 880 | 0% | 0 points |
1.
iLovePDF91%
Held 1st. 62.1M estimated branded searches, +12.3% vs prior month. Share +0.4 points.
5.3%
Held 2nd. 3.6M estimated branded searches, +11.6% vs prior month. Share 0 points.
3.
Sejda3.3%
Held 3rd. 2.2M estimated branded searches, 0% vs prior month. Share -0.4 points.
0.24%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Foxit0.16%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Smallpdf<0.01%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Adobe Acrobat and its closest rivals
How has branded search demand for Adobe Acrobat changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Acrobat worldwide fell from 4.9M to 3.6M.
- Across the 12 months ending September 2026, Adobe Acrobat’s estimated Share of Search among PDF tools worldwide decreased from 7.8% to 5.3%.
- Across the 12 months ending September 2026, Adobe Acrobat’s estimated Share of Search among PDF tools worldwide peaked at 8.1% in February 2026 and was lowest at 5.3% in September 2026.
How did search popularity change for PDF tools worldwide in September 2026?
4 changes

Estimated monthly branded searches for iLovePDF worldwide rose 12.3% over 12 measured months, from 55.3M to 62.1M in September 2026.
Estimated monthly branded searches for PDFescape worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

Estimated monthly branded searches for Foxit worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.
Estimated monthly branded searches for Adobe Acrobat worldwide fell 25.5% over 12 measured months, from 4.9M to 3.6M in September 2026.
Where does Adobe Acrobat compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| PDF editing software | 2nd of 10 | 5.2% | Show ranking |
| PDF tools | 2nd of 6 | 5.3% | Shown above |
How is Adobe Acrobat measured?
Brandwave collects information about searches that people make online using Adobe Acrobat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- acrobat reader
- adobe acrobat
- adobe acrobat reader
- adobe reader
Who owns Adobe Acrobat?
Adobe Acrobat is owned by Adobe. Brandwave also tracks
Magento, Adobe Express,
Adobe Illustrator,
Adobe InDesign,
Adobe Lightroom,
Adobe Marketo Engage,
Adobe Photoshop,
Adobe Premiere Pro,
Adobe Stock and
Adobe Workfront, owned by the same company, worldwide.
Do you work for Adobe Acrobat? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Adobe Acrobat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.