How popular isServiceNow in search?
In September 2026, there were an estimated 368K branded searches for ServiceNow worldwide which is down 18.2% over the last 12 months. ServiceNow holds 76.4% estimated Share of Search among IT service management tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
ServiceNow76.4%
ManageEngine12.1%
Freshservice8.4%
HaloITSM1.7%
Jira Service Management1.4%
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Which IT service management tools compete with ServiceNow?
Share of Search by month for ServiceNow, ManageEngine, Freshservice. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | ManageEngine | Freshservice | HaloITSM | Jira Service Management |
|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 12.2% | 7.1% | 0.94% | 1.4% |
| Nov 2025 | 77.9% | 12.5% | 7% | 0.93% | 1.7% |
| Dec 2025 | 78.3% | 12.5% | 7% | 0.77% | 1.4% |
| Jan 2026 | 80.1% | 10.5% | 7.2% | 0.78% | 1.4% |
| Feb 2026 | 81.1% | 10.6% | 6% | 0.79% | 1.5% |
| Mar 2026 | 78.2% | 12.4% | 7% | 0.94% | 1.4% |
| Apr 2026 | 83% | 9.1% | 6.1% | 0.81% | 1% |
| May 2026 | 82.9% | 9.3% | 6.1% | 0.66% | 1% |
| Jun 2026 | 83.3% | 8.9% | 6.1% | 0.67% | 1% |
| Jul 2026 | 81.6% | 10.6% | 6% | 0.8% | 0.98% |
| Aug 2026 | 78.4% | 12.5% | 7.1% | 0.94% | 1.2% |
| Sep 2026 | 76.4% | 12.1% | 8.4% | 1.7% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.4% | 368K | 0% | -2 points | |
| 2, held 2nd | 12.1% | 58.5K | 0% | -0.3 points | |
| 3, held 3rd | 8.4% | 40.5K | +22.4% | +1.4 points | |
| 4, moved from 5th to 4th | 1.7% | 8.1K | +84.1% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.4% | 6.6K | +22.2% | +0.2 pointsmoved from 4th to 5th |
76.4%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2 points.
12.1%
Held 2nd. 58.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
8.4%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.
4.
HaloITSM1.7%
Moved from 5th to 4th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.7 points.
1.4%
Moved from 4th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
Compare search popularity between ServiceNow and its closest rivals
Every comparison with ServiceNow
14 comparisons
- Salesforce vs ServiceNow
- ServiceNow vs Zendesk
- Freshdesk vs ServiceNow
- ManageEngine vs ServiceNow
- Freshservice vs ServiceNow
- ServiceNow vs SolarWinds
- Jira Service Management vs ServiceNow
- Lansweeper vs ServiceNow
- BMC Helix vs ServiceNow
- InvGate vs ServiceNow
- Cherwell vs ServiceNow
- EasyVista vs ServiceNow
- HaloITSM vs ServiceNow
- Device42 vs ServiceNow
How has branded search demand for ServiceNow changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ServiceNow worldwide fell from 450K to 368K.
- Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among IT service management tools worldwide decreased from 78.4% to 76.4%.
- Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among IT service management tools worldwide peaked at 83.3% in June 2026 and was lowest at 76.4% in September 2026.
How did search popularity change for IT service management tools worldwide in September 2026?
5 changes
In September 2026, HaloITSM overtook Jira Service Management to rank 4th among IT service management tools worldwide, with 1.7% estimated Share of Search.
In September 2026, Freshservice gained estimated Share of Search among IT service management tools worldwide, from 7.1% to 8.4%.
In September 2026, ServiceNow lost estimated Share of Search among IT service management tools worldwide, from 78.4% to 76.4%.
Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Estimated monthly branded searches for ManageEngine worldwide fell 16.4% over 12 measured months, from 70K to 58.5K in September 2026.
Where does ServiceNow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Self service portals | 2nd of 5 | 10% | Show ranking |
| It service management software | 1st of 6 | 43.2% | Show ranking |
| Service desk software | 1st of 5 | 75.3% | Show ranking |
| IT service management tools | 1st of 5 | 76.4% | Shown above |
| It asset management software | 1st of 5 | 80.5% | Show ranking |
| CMDB platforms | 1st of 5 | 91.2% | Show ranking |
How is ServiceNow measured?
Brandwave collects information about searches that people make online using ServiceNow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- servicenow
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Is ServiceNow your brand?
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