Freshservice vs ServiceNow:Which is searched more?
In September 2026, ServiceNow had more branded searches than Freshservice among IT service management tools worldwide. ServiceNow was estimated to have 368K branded searches compared to Freshservice’s 40.5K, and held a 76.4% Share of Search versus Freshservice’s 8.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freshservice or ServiceNow?
Compare the it service management tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ServiceNow, Freshservice. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | ManageEngine | Freshservice | HaloITSM | Jira Service Management |
|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 12.2% | 7.1% | 0.94% | 1.4% |
| Nov 2025 | 77.9% | 12.5% | 7% | 0.93% | 1.7% |
| Dec 2025 | 78.3% | 12.5% | 7% | 0.77% | 1.4% |
| Jan 2026 | 80.1% | 10.5% | 7.2% | 0.78% | 1.4% |
| Feb 2026 | 81.1% | 10.6% | 6% | 0.79% | 1.5% |
| Mar 2026 | 78.2% | 12.4% | 7% | 0.94% | 1.4% |
| Apr 2026 | 83% | 9.1% | 6.1% | 0.81% | 1% |
| May 2026 | 82.9% | 9.3% | 6.1% | 0.66% | 1% |
| Jun 2026 | 83.3% | 8.9% | 6.1% | 0.67% | 1% |
| Jul 2026 | 81.6% | 10.6% | 6% | 0.8% | 0.98% |
| Aug 2026 | 78.4% | 12.5% | 7.1% | 0.94% | 1.2% |
| Sep 2026 | 76.4% | 12.1% | 8.4% | 1.7% | 1.4% |
How has the Freshservice and ServiceNow comparison changed over the last 12 months?
3 findings
- ServiceNow was ahead of Freshservice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freshservice’s estimated Share of Search among IT service management tools worldwide moved from 7.1% to 8.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among IT service management tools worldwide moved from 78.4% to 76.4%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for IT service management tools worldwide in September 2026?
2 changes
In September 2026, Freshservice gained estimated Share of Search among IT service management tools worldwide, from 7.1% to 8.4%.
In September 2026, ServiceNow lost estimated Share of Search among IT service management tools worldwide, from 78.4% to 76.4%.
Other head-to-heads among IT service management tools
How each brand is measured
Brandwave collects information about searches that people make online using Freshservice’s and ServiceNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
1 branded search term
- freshservice
ServiceNow
1 branded search term
- servicenow
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.