Brandwave

How popular isFreshservice in search?

In September 2026, there were an estimated 40.9K branded searches for Freshservice worldwide which held steady over the last 12 months. Freshservice holds 8.4% estimated Share of Search among IT service management tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ServiceNow76.4%
  2. ManageEngine12.1%
  3. Freshservice8.4%
  4. HaloITSM1.7%
  5. Jira Service Management1.4%
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Which IT service management tools compete with Freshservice?

Freshservice against IT service management tools worldwide, by month

Share of Search by month for ServiceNow, ManageEngine, Freshservice. The figures are in the table below the chart.

View monthly share of search table
MonthServiceNowManageEngineFreshserviceHaloITSMJira Service Management
Oct 202578.4%12.2%7.1%0.94%1.4%
Nov 202577.9%12.5%7%0.93%1.7%
Dec 202578.3%12.5%7%0.77%1.4%
Jan 202680.1%10.5%7.2%0.78%1.4%
Feb 202681.1%10.6%6%0.79%1.5%
Mar 202678.2%12.4%7%0.94%1.4%
Apr 202683%9.1%6.1%0.81%1%
May 202682.9%9.3%6.1%0.66%1%
Jun 202683.3%8.9%6.1%0.67%1%
Jul 202681.6%10.6%6%0.8%0.98%
Aug 202678.4%12.5%7.1%0.94%1.2%
Sep 202676.4%12.1%8.4%1.7%1.4%

  1. 1.ServiceNow

    76.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.ManageEngine

    12.1%

    Held 2nd. 58.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Freshservice

    8.4%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  4. 4.HaloITSM

    1.7%

    Moved from 5th to 4th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.7 points.

  5. 5.Jira Service Management

    1.4%

    Moved from 4th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between Freshservice and its closest rivals

Every comparison with Freshservice

How has branded search demand for Freshservice changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Freshservice worldwide held steady, from 41K to 40.9K.
  • Across the 12 months ending September 2026, Freshservice’s estimated Share of Search among IT service management tools worldwide increased from 7.1% to 8.4%.
  • Across the 12 months ending September 2026, Freshservice’s estimated Share of Search among IT service management tools worldwide peaked at 8.4% in September 2026 and was lowest at 6% in February 2026.

How did search popularity change for IT service management tools worldwide in September 2026?

  1. In September 2026, HaloITSM overtook Jira Service Management to rank 4th among IT service management tools worldwide, with 1.7% estimated Share of Search.

  2. In September 2026, Freshservice gained estimated Share of Search among IT service management tools worldwide, from 7.1% to 8.4%.

  3. In September 2026, ServiceNow lost estimated Share of Search among IT service management tools worldwide, from 78.4% to 76.4%.

  4. Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for ManageEngine worldwide fell 16.4% over 12 measured months, from 70K to 58.5K in September 2026.

Where does Freshservice compete?

Freshservice is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
It service management software4th of 64.8%Show ranking
Service desk software3rd of 58.3%Show ranking
IT service management tools3rd of 58.4%Shown above
IT service management platforms1st of 530.4%Show ranking

How is Freshservice measured?

Brandwave collects information about searches that people make online using Freshservice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • freshservice
  • freshservice app
  • freshservice software

How the Brand Demand Index is measured

Who owns Freshservice?

Freshservice is owned by Freshworks. Brandwave also tracks Freshsales and Freshdesk, owned by the same company, worldwide.

Do you work for Freshservice? To request corrections or removal please contact us via our support page and we will be happy to assist.

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