Freshservice vs Jira Service Management:Which is searched more?
In September 2026, Freshservice had more branded searches than Jira Service Management among IT service management tools worldwide. Freshservice was estimated to have 40.5K branded searches compared to Jira Service Management’s 6.6K, and held an 8.4% Share of Search versus Jira Service Management’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freshservice or Jira Service Management?
Compare the it service management tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freshservice, Jira Service Management. The figures are in the table below the chart.
View monthly share of search table
| Month | ServiceNow | ManageEngine | Freshservice | HaloITSM | Jira Service Management |
|---|---|---|---|---|---|
| Oct 2025 | 78.4% | 12.2% | 7.1% | 0.94% | 1.4% |
| Nov 2025 | 77.9% | 12.5% | 7% | 0.93% | 1.7% |
| Dec 2025 | 78.3% | 12.5% | 7% | 0.77% | 1.4% |
| Jan 2026 | 80.1% | 10.5% | 7.2% | 0.78% | 1.4% |
| Feb 2026 | 81.1% | 10.6% | 6% | 0.79% | 1.5% |
| Mar 2026 | 78.2% | 12.4% | 7% | 0.94% | 1.4% |
| Apr 2026 | 83% | 9.1% | 6.1% | 0.81% | 1% |
| May 2026 | 82.9% | 9.3% | 6.1% | 0.66% | 1% |
| Jun 2026 | 83.3% | 8.9% | 6.1% | 0.67% | 1% |
| Jul 2026 | 81.6% | 10.6% | 6% | 0.8% | 0.98% |
| Aug 2026 | 78.4% | 12.5% | 7.1% | 0.94% | 1.2% |
| Sep 2026 | 76.4% | 12.1% | 8.4% | 1.7% | 1.4% |
How has the Freshservice and Jira Service Management comparison changed over the last 12 months?
3 findings
- Freshservice was ahead of Jira Service Management in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freshservice’s estimated Share of Search among IT service management tools worldwide moved from 7.1% to 8.4%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Jira Service Management’s estimated Share of Search among IT service management tools worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for IT service management tools worldwide in September 2026?
3 changes
In September 2026, HaloITSM overtook Jira Service Management to rank 4th among IT service management tools worldwide, with 1.7% estimated Share of Search.
In September 2026, Freshservice gained estimated Share of Search among IT service management tools worldwide, from 7.1% to 8.4%.
Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
Other head-to-heads among IT service management tools
How each brand is measured
Brandwave collects information about searches that people make online using Freshservice’s and Jira Service Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freshservice
1 branded search term
- freshservice
Jira Service Management
1 branded search term
- jira service desk
Put your own brand in this comparison
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