Brandwave

IT service management tools:Which are searched most?

In September 2026, ServiceNow was the most searched among IT service management tools worldwide, with an estimated 368K branded searches and 76.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. ServiceNow76.4%
  2. ManageEngine12.1%
  3. Freshservice8.4%
  4. HaloITSM1.7%
  5. Jira Service Management1.4%

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Share of SearchLeaderboard

Compare the it service management tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among IT service management tools worldwide, by month

Share of Search by month for ServiceNow, ManageEngine, Freshservice. The figures are in the table below the chart.

View monthly share of search table
MonthServiceNowManageEngineFreshserviceHaloITSMJira Service Management
Oct 202578.4%12.2%7.1%0.94%1.4%
Nov 202577.9%12.5%7%0.93%1.7%
Dec 202578.3%12.5%7%0.77%1.4%
Jan 202680.1%10.5%7.2%0.78%1.4%
Feb 202681.1%10.6%6%0.79%1.5%
Mar 202678.2%12.4%7%0.94%1.4%
Apr 202683%9.1%6.1%0.81%1%
May 202682.9%9.3%6.1%0.66%1%
Jun 202683.3%8.9%6.1%0.67%1%
Jul 202681.6%10.6%6%0.8%0.98%
Aug 202678.4%12.5%7.1%0.94%1.2%
Sep 202676.4%12.1%8.4%1.7%1.4%

This month’s ranking, September 2026

  1. 1.ServiceNow

    76.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.ManageEngine

    12.1%

    Held 2nd. 58.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Freshservice

    8.4%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.4 points.

  4. 4.HaloITSM

    1.7%

    Moved from 5th to 4th. 8.1K estimated branded searches, +84.1% vs prior month. Share +0.7 points.

  5. 5.Jira Service Management

    1.4%

    Moved from 4th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among IT service management tools worldwide?

In September 2026, ServiceNow was the most searched among IT service management tools worldwide, with an estimated 368K branded searches and 76.4% estimated Share of Search within this set. ManageEngine is in 2nd place, 64.3 percentage points behind at 12.1% Share of Search.

Global IT service management tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ServiceNow78.4% → 76.4%83.3%Jun 202676.4%Sep 20261st
ManageEngine12.2% → 12.1%12.5%Nov 20258.9%Jun 20262nd
Freshservice7.1% → 8.4%8.4%Sep 20266%Feb 20263rd
HaloITSM0.94% → 1.7%1.7%Sep 20260.66%May 20265th → 4th
Jira Service Management1.4%1.7%Nov 20250.98%Jul 20264th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among IT service management tools worldwide decreased from 78.4% to 76.4%.
  • Across the 12 months ending September 2026, Freshservice’s estimated Share of Search among IT service management tools worldwide increased from 7.1% to 8.4%.
  • Across the 12 months ending September 2026, HaloITSM’s estimated Share of Search among IT service management tools worldwide increased from 0.94% to 1.7%.
  • Across the 12 months ending September 2026, ServiceNow’s estimated Share of Search among IT service management tools worldwide peaked at 83.3% in June 2026 and was lowest at 76.4% in September 2026.
  • Across the 12 months ending September 2026, ManageEngine’s estimated Share of Search among IT service management tools worldwide peaked at 12.5% in November 2025 and was lowest at 8.9% in June 2026.
  • Across the 12 months ending September 2026, Freshservice’s estimated Share of Search among IT service management tools worldwide peaked at 8.4% in September 2026 and was lowest at 6% in February 2026.
  • Across the 12 months ending September 2026, HaloITSM’s estimated Share of Search among IT service management tools worldwide peaked at 1.7% in September 2026 and was lowest at 0.66% in May 2026.
  • Across the 12 months ending September 2026, HaloITSM rose from 5th to 4th among IT service management tools worldwide.
  • Across the 12 months ending September 2026, Jira Service Management fell from 4th to 5th among IT service management tools worldwide.
  • Across the 12 months ending September 2026, ManageEngine held steady: its estimated Share of Search among IT service management tools worldwide moved less than 0.5 percentage points.

How did search popularity change for IT service management tools worldwide in September 2026?

  1. In September 2026, HaloITSM overtook Jira Service Management to rank 4th among IT service management tools worldwide, with 1.7% estimated Share of Search.

  2. In September 2026, Freshservice gained estimated Share of Search among IT service management tools worldwide, from 7.1% to 8.4%.

  3. In September 2026, ServiceNow lost estimated Share of Search among IT service management tools worldwide, from 78.4% to 76.4%.

  4. Estimated monthly branded searches for Jira Service Management worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  5. Estimated monthly branded searches for ManageEngine worldwide fell 16.4% over 12 measured months, from 70K to 58.5K in September 2026.

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