Brandwave

How popular isMacroFactor?

In September 2026, people searched for MacroFactor by name about 27,100 times worldwide, about the same as the previous year. These searches made up 3.6% of all global calorie tracking app searches, placing MacroFactor fifth out of six apps. When we asked both ChatGPT and Google AI Overviews about calorie tracking apps, MacroFactor appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

MacroFactor is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. MyFitnessPalShare of searches 48.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. CronometerShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. NoomShare of searches 17.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Lose It!Share of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. MacroFactorShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top calorie tracking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MacroFactor is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cronometer1st
  2. Lose It!2nd
  3. MyFitnessPal3rd
  4. MacroFactor4th
  5. Noom5th
  6. Fitia6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MyFitnessPal5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Noom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fitia2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about calorie tracking apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which calorie tracking apps compete with MacroFactor?

MacroFactor against calorie tracking apps worldwide, by month

Share of searches by month for MyFitnessPal, Cronometer, Noom, Lose It!, MacroFactor. The figures are in the table below the chart.

View monthly share of searches table
MonthMyFitnessPalCronometerNoomLose It!MacroFactorFitia
Oct 202555.7%16.7%16.7%6.9%2.7%1.2%
Nov 202554.6%16.4%16.4%7.8%3.3%1.5%
Dec 202551.5%15.4%18.9%9%3.8%1.4%
Jan 202654.3%16.2%16.2%8.2%4%1.2%
Feb 202650.6%18.5%18.5%7.6%3%1.7%
Mar 202655.4%16.6%16.6%7.2%2.7%1.5%
Apr 202655.1%16.5%16.5%6.8%3.3%1.8%
May 202650.8%18.6%18.6%6.6%3.7%1.7%
Jun 202649.4%18.1%18.1%7.9%4.4%2%
Jul 202649.4%18.1%18.1%7.9%4.4%2%
Aug 202649.6%18.2%18.2%7.5%4.5%2%
Sep 202648.3%21.6%17.7%6.9%3.6%1.9%

  1. 1.MyFitnessPal

    48.3%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Cronometer

    21.6%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  3. 3.Noom

    17.7%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Lose It!

    6.9%

    Held 4th. 52.6K estimated branded searches, -4.9% vs prior month. Share -0.6 points.

  5. 5.MacroFactor

    3.6%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  6. 6.Fitia

    1.9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between MacroFactor and its closest rivals

Every comparison with MacroFactor

8 comparisons

How has branded search demand for MacroFactor changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MacroFactor worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie tracking apps worldwide increased from 2.7% to 3.6%.
  • Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie tracking apps worldwide peaked at 4.5% in August 2026 and was lowest at 2.7% in March 2026.

How did search popularity change for calorie tracking apps worldwide in September 2026?

6 changes

  1. In September 2026, Cronometer gained share of searches among calorie tracking apps worldwide, from 18.2% to 21.6%.

  2. In September 2026, MyFitnessPal lost share of searches among calorie tracking apps worldwide, from 49.6% to 48.3%.

  3. In September 2026, MacroFactor lost share of searches among calorie tracking apps worldwide, from 4.5% to 3.6%.

  4. In September 2026, Lose It! lost share of searches among calorie tracking apps worldwide, from 7.5% to 6.9%.

  5. In September 2026, Noom lost share of searches among calorie tracking apps worldwide, from 18.2% to 17.7%.

  6. Estimated monthly branded searches for Fitia worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are MacroFactor’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using MacroFactor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • macrofactor

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How the Brand Demand Index is measured

Where does MacroFactor compete?

MacroFactor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Calorie counter brands7th of 71.2%Show ranking
Calorie tracking apps5th of 63.6%Shown above
Nutrition apps5th of 53.6%Show ranking
Macro tracker software4th of 54.2%Show ranking
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