MacroFactor vs Weight Watchers:Which is more popular?
In September 2026, Weight Watchers had more branded searches than MacroFactor among calorie counter brands worldwide. Weight Watchers had about 1.5 million branded searches, while MacroFactor had 27,100. Weight Watchers made up 64.2% of all calorie counter brand searches we track, and MacroFactor accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about calorie counter brands, MacroFactor appeared in three of the five answers and Weight Watchers in none.
Who do people search for more?
Weight Watchers, about 55 searches for every 1 for MacroFactor
Who does AI mention more?
MacroFactor, mentioned in 3 of 5 answers, Weight Watchers in 0
Who does AI recommend more?
MacroFactor, the only one of the two named
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Top calorie counter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MacroFactor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Weight Watchers did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lose It!1st
Cronometer2nd
MyFitnessPal3rd- MacroFactor4th
FatSecret5th
Noom6th- Weight Watchers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MyFitnessPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FatSecret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Noom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weight Watchers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about calorie counter brands
5 answers
Asked ChatGPT
“Which calorie counter app should I use?”
Asked ChatGPT
“What are the best calorie counter apps?”
Asked ChatGPT
“What's the best calorie counter app for weight loss?”
Searched Google, AI Overview
“calorie counter apps”
Searched Google, AI Overview
“calorie counter for weight loss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is MacroFactor or Weight Watchers more popular in search?
This chart shows how often people search Google for MacroFactor and Weight Watchers by name. Each line represents a brand's share of searches for all seven calorie counter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Weight Watchers, MacroFactor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weight Watchers | MyFitnessPal | Cronometer | Noom | FatSecret | Lose It! | MacroFactor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 35.8% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Nov 2025 | 28.5% | 34.9% | 10.5% | 10.5% | 8.5% | 5% | 2.1% |
| Dec 2025 | 36.1% | 29.6% | 8.8% | 10.8% | 7.3% | 5.2% | 2.2% |
| Jan 2026 | 42.4% | 28.5% | 8.5% | 8.5% | 5.7% | 4.3% | 2.1% |
| Feb 2026 | 35.8% | 29.3% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Mar 2026 | 38.2% | 31.2% | 9.4% | 9.4% | 6.2% | 4.1% | 1.5% |
| Apr 2026 | 42.5% | 28.4% | 8.5% | 8.5% | 7% | 3.5% | 1.7% |
| May 2026 | 55.4% | 20.4% | 7.5% | 7.5% | 5% | 2.7% | 1.5% |
| Jun 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Jul 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Aug 2026 | 45.2% | 24.7% | 9.1% | 9.1% | 6.1% | 3.7% | 2.2% |
| Sep 2026 | 64.2% | 15.7% | 7.1% | 5.8% | 3.9% | 2.2% | 1.2% |
How has the MacroFactor and Weight Watchers comparison changed over the last 12 months?
3 findings
- Weight Watchers was ahead of MacroFactor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MacroFactor’s share of searches among calorie counter brands worldwide moved from 1.8% to 1.2%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Weight Watchers’ share of searches among calorie counter brands worldwide moved from 29.3% to 64.2%, and its estimated monthly branded searches moved from 450K to 1.5M.
How did search popularity change for calorie counter brands worldwide in September 2026?
2 changes
In September 2026, Weight Watchers gained share of searches among calorie counter brands worldwide, from 45.2% to 64.2%.
In September 2026, MacroFactor lost share of searches among calorie counter brands worldwide, from 2.2% to 1.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MacroFactor’s and Weight Watchers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MacroFactor
1 branded search term
- macrofactor
Weight Watchers
1 branded search term
- weight watchers
Other head-to-heads among calorie counter brands
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