How popular isWeight Watchers in search?
In September 2026, there were an estimated 1.5M branded searches for Weight Watchers worldwide which is up 229.7% over the last 12 months. Weight Watchers holds 88.9% estimated Share of Search among calorie counter brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which calorie counter brands compete with Weight Watchers?
Share of Search by month for Weight Watchers, Noom, Lose It!. The figures are in the table below the chart.
View monthly share of search table
| Month | Weight Watchers | Noom | Lose It! |
|---|---|---|---|
| Oct 2025 | 65.9% | 24.2% | 9.9% |
| Nov 2025 | 64.9% | 23.8% | 11.3% |
| Dec 2025 | 69.3% | 20.8% | 9.9% |
| Jan 2026 | 76.8% | 15.4% | 7.8% |
| Feb 2026 | 70.3% | 21.1% | 8.6% |
| Mar 2026 | 74% | 18.1% | 7.9% |
| Apr 2026 | 78% | 15.6% | 6.4% |
| May 2026 | 84.5% | 11.4% | 4.1% |
| Jun 2026 | 77.7% | 15.6% | 6.8% |
| Jul 2026 | 77.7% | 15.6% | 6.8% |
| Aug 2026 | 78% | 15.6% | 6.4% |
| Sep 2026 | 88.9% | 8% | 3.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 88.9% | 1.5M | +122.9% | +10.9 points | |
| 2, held 2nd | 8% | 135K | 0% | -7.6 points | |
| 3, held 3rd | 3.1% | 52.6K | -4.9% | -3.3 points |
Compare search popularity between Weight Watchers and its closest rivals
Every comparison with Weight Watchers
7 comparisons
How has branded search demand for Weight Watchers changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Weight Watchers worldwide rose from 457K to 1.5M.
- Across the 12 months ending September 2026, Weight Watchers’ estimated Share of Search among calorie counter brands worldwide increased from 65.9% to 88.9%.
- Across the 12 months ending September 2026, Weight Watchers’ estimated Share of Search among calorie counter brands worldwide peaked at 88.9% in September 2026 and was lowest at 64.9% in November 2025.
How did search popularity change for calorie counter brands worldwide in September 2026?
3 changes
In September 2026, Weight Watchers gained estimated Share of Search among calorie counter brands worldwide, from 78% to 88.9%.
In September 2026, Noom lost estimated Share of Search among calorie counter brands worldwide, from 15.6% to 8%.
In September 2026, Lose It! lost estimated Share of Search among calorie counter brands worldwide, from 6.4% to 3.1%.
Where does Weight Watchers compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Frozen meals | 1st of 6 | 84.3% | Show ranking |
| Calorie counter brands | 1st of 3 | 88.9% | Shown above |
How is Weight Watchers measured?
Brandwave collects information about searches that people make online using Weight Watchers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- weight watchers
- weight watchers meals
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Is Weight Watchers your brand?
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