Noom vs Weight Watchers:Which is searched more?
In September 2026, Weight Watchers had more branded searches than Noom among calorie counter brands worldwide. Weight Watchers was estimated to have 1.5M branded searches compared to Noom’s 135K, and held an 88.9% Share of Search versus Noom’s 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Noom or Weight Watchers?
Compare the calorie counter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Weight Watchers, Noom. The figures are in the table below the chart.
View monthly share of search table
| Month | Weight Watchers | Noom | Lose It! |
|---|---|---|---|
| Oct 2025 | 65.9% | 24.2% | 9.9% |
| Nov 2025 | 64.9% | 23.8% | 11.3% |
| Dec 2025 | 69.3% | 20.8% | 9.9% |
| Jan 2026 | 76.8% | 15.4% | 7.8% |
| Feb 2026 | 70.3% | 21.1% | 8.6% |
| Mar 2026 | 74% | 18.1% | 7.9% |
| Apr 2026 | 78% | 15.6% | 6.4% |
| May 2026 | 84.5% | 11.4% | 4.1% |
| Jun 2026 | 77.7% | 15.6% | 6.8% |
| Jul 2026 | 77.7% | 15.6% | 6.8% |
| Aug 2026 | 78% | 15.6% | 6.4% |
| Sep 2026 | 88.9% | 8% | 3.1% |
How has the Noom and Weight Watchers comparison changed over the last 12 months?
3 findings
- Weight Watchers was ahead of Noom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Noom’s estimated Share of Search among calorie counter brands worldwide moved from 24.2% to 8%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Weight Watchers’ estimated Share of Search among calorie counter brands worldwide moved from 65.9% to 88.9%, and its estimated monthly branded searches moved from 450K to 1.5M.
How did search popularity change for calorie counter brands worldwide in September 2026?
2 changes
In September 2026, Weight Watchers gained estimated Share of Search among calorie counter brands worldwide, from 78% to 88.9%.
In September 2026, Noom lost estimated Share of Search among calorie counter brands worldwide, from 15.6% to 8%.
Other head-to-heads among calorie counter brands
How each brand is measured
Brandwave collects information about searches that people make online using Noom’s and Weight Watchers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Noom
1 branded search term
- noom
Weight Watchers
1 branded search term
- weight watchers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.