How popular isWeight Watchers in search?
In August 2026, there were an estimated 6.6K branded searches for Weight Watchers worldwide which held steady over the last 11 months. Weight Watchers holds 4.2% estimated Share of Search among frozen meals worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- McCain69.9%
Amy's11.5%
Lean Cuisine9.4%Weight Watchers4.2%
Healthy Choice3.4%
Birds Eye1.5%
Follow Weight Watchers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which frozen meals compete with Weight Watchers?
Share of Search by month for McCain, Amy's, Lean Cuisine, Weight Watchers, Healthy Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | McCain | Amy's | Lean Cuisine | Weight Watchers | Healthy Choice | Birds Eye |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 10% | 8.1% | 3.6% | 3% | 1% |
| Nov 2025 | 77.4% | 10.4% | 5.7% | 3.1% | 2.5% | 0.92% |
| Dec 2025 | 73.6% | 12.1% | 6.6% | 3.6% | 2.9% | 1.1% |
| Jan 2026 | 68.4% | 11.2% | 9.2% | 6.1% | 4.1% | 0.96% |
| Feb 2026 | 72.6% | 9.7% | 8% | 4.4% | 4.4% | 1% |
| Mar 2026 | 72.2% | 11.9% | 7.9% | 3.5% | 3.5% | 1% |
| Apr 2026 | 67.4% | 16.6% | 7.4% | 4% | 3.3% | 1.2% |
| May 2026 | 74.1% | 12.2% | 6.6% | 3.6% | 2.4% | 1% |
| Jun 2026 | 71.9% | 11.8% | 7.9% | 3.5% | 3.5% | 1.2% |
| Jul 2026 | 70.1% | 14.1% | 7.7% | 3.4% | 3.4% | 1.2% |
| Aug 2026 | 69.9% | 11.5% | 9.4% | 4.2% | 3.4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.9% | 110K | 0% | -0.1 points | |
| 2, held 2nd | 11.5% | 18.1K | -18.5% | -2.6 points | |
| 3, held 3rd | 9.4% | 14.8K | +22.3% | +1.7 points | |
| 4, moved from 5th to 4th | 4.2% | 6.6K | +22.2% | +0.8 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.4% | 5.4K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.5% | 2.4K | +26.3% | +0.3 points |
1.McCain
69.9%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.
Amy's11.5%
Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.6 points.
9.4%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.2%
Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
3.4%
Moved from 4th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.
Compare search popularity between Weight Watchers and its closest rivals
- Weight Watchers vs Amy's: compare search popularity
- Weight Watchers vs Lean Cuisine: compare search popularity
- Weight Watchers vs Healthy Choice: compare search popularity
- Weight Watchers vs Birds Eye: compare search popularity
- Compare Weight Watchers with any brand
How has branded search demand for Weight Watchers changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Weight Watchers worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Weight Watchers’ estimated Share of Search among frozen meals worldwide increased from 3.6% to 4.2%.
- Across the 11 months ending August 2026, Weight Watchers’ estimated Share of Search among frozen meals worldwide peaked at 6.1% in January 2026 and was lowest at 3.1% in November 2025.
How did search popularity change for frozen meals worldwide in August 2026?
5 changes
In August 2026, Weight Watchers overtook Healthy Choice to rank 4th among frozen meals worldwide, at 4.2%.
In August 2026, Lean Cuisine gained estimated Share of Search among frozen meals worldwide, from 7.7% to 9.4%.
In August 2026, Amy's lost estimated Share of Search among frozen meals worldwide, from 14.1% to 11.5%.
McCain’s estimated Share of Search among frozen meals worldwide has lost ground for 3 months in a row, from 74.1% to 69.9% in August 2026.
Estimated monthly branded searches for Birds Eye worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.
How is Weight Watchers measured?
Brandwave collects information about searches that people make online using Weight Watchers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- weight watchers meals
Do you work for Weight Watchers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Weight Watchers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.