MyFitnessPal vs Weight Watchers:Which is searched more?
In September 2026, Weight Watchers had more branded searches than MyFitnessPal among calorie counter brands worldwide. Weight Watchers had about 1.5 million branded searches, while MyFitnessPal had 368,000. Weight Watchers made up 64.2% of all calorie counter brand searches we track, and MyFitnessPal accounted for 15.7%. These are worldwide searches for English-language branded terms.
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Is MyFitnessPal or Weight Watchers more popular in search?
Compare the calorie counter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Weight Watchers, MyFitnessPal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weight Watchers | MyFitnessPal | Cronometer | Noom | FatSecret | Lose It! | MacroFactor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 35.8% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Nov 2025 | 28.5% | 34.9% | 10.5% | 10.5% | 8.5% | 5% | 2.1% |
| Dec 2025 | 36.1% | 29.6% | 8.8% | 10.8% | 7.3% | 5.2% | 2.2% |
| Jan 2026 | 42.4% | 28.5% | 8.5% | 8.5% | 5.7% | 4.3% | 2.1% |
| Feb 2026 | 35.8% | 29.3% | 10.8% | 10.8% | 7.2% | 4.4% | 1.8% |
| Mar 2026 | 38.2% | 31.2% | 9.4% | 9.4% | 6.2% | 4.1% | 1.5% |
| Apr 2026 | 42.5% | 28.4% | 8.5% | 8.5% | 7% | 3.5% | 1.7% |
| May 2026 | 55.4% | 20.4% | 7.5% | 7.5% | 5% | 2.7% | 1.5% |
| Jun 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Jul 2026 | 45.1% | 24.6% | 9% | 9% | 6.1% | 3.9% | 2.2% |
| Aug 2026 | 45.2% | 24.7% | 9.1% | 9.1% | 6.1% | 3.7% | 2.2% |
| Sep 2026 | 64.2% | 15.7% | 7.1% | 5.8% | 3.9% | 2.2% | 1.2% |
How has the MyFitnessPal and Weight Watchers comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Weight Watchers took it in December 2025.
- Across the 12 months ending September 2026, MyFitnessPal’s share of searches among calorie counter brands worldwide moved from 35.8% to 15.7%, and its estimated monthly branded searches moved from 550K to 368K.
- Across the 12 months ending September 2026, Weight Watchers’ share of searches among calorie counter brands worldwide moved from 29.3% to 64.2%, and its estimated monthly branded searches moved from 450K to 1.5M.
How did search popularity change for calorie counter brands worldwide in September 2026?
2 changes
In September 2026, Weight Watchers gained share of searches among calorie counter brands worldwide, from 45.2% to 64.2%.
In September 2026, MyFitnessPal lost share of searches among calorie counter brands worldwide, from 24.7% to 15.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MyFitnessPal’s and Weight Watchers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MyFitnessPal
1 branded search term
- myfitnesspal
Weight Watchers
1 branded search term
- weight watchers
Other head-to-heads among calorie counter brands
Weight Watchers vs Cronometer: compare search popularity
Weight Watchers vs Noom: compare search popularity
Weight Watchers vs FatSecret: compare search popularity- MyFitnessPal vs Cronometer: compare search popularity
- MyFitnessPal vs Noom: compare search popularity
- MyFitnessPal vs FatSecret: compare search popularity
Put your own brand in this comparison
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