Brandwave

FatSecret vs MyFitnessPal:Which is more popular?

In September 2026, MyFitnessPal had more branded searches than FatSecret among calorie counter brands worldwide. MyFitnessPal had about 368,000 branded searches, while FatSecret had 90,500. MyFitnessPal made up 15.7% of all calorie counter brand searches we track, and FatSecret accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about calorie counter brands, MyFitnessPal appeared in four of the five answers and FatSecret in two. MyFitnessPal was mentioned before FatSecret in every answer that named either.

Among calorie counter brands worldwide in September 2026

Who do people search for more?

MyFitnessPal, about 4 searches for every 1 for FatSecret

MyFitnessPal 368K searchesFatSecret 90.5K searches

Who does AI mention more?

MyFitnessPal, mentioned in 4 of 5 answers, FatSecret in 2

MyFitnessPal in 4 of 5FatSecret in 2 of 5

Who does AI recommend more?

MyFitnessPal, named ahead of FatSecret in 4 of 4 answers

MyFitnessPal first in 4FatSecret never first

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Top calorie counter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MyFitnessPal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. FatSecret was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MyFitnessPal was listed before FatSecret in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lose It!1st
  2. Cronometer2nd
  3. MyFitnessPal3rd
  4. MacroFactor4th
  5. FatSecret5th
  6. Noom6th
  7. Weight Watchers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cronometer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lose It!5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MyFitnessPal4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MacroFactor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FatSecret2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Noom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weight Watchers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calorie counter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FatSecret or MyFitnessPal more popular in search?

This chart shows how often people search Google for FatSecret and MyFitnessPal by name. Each line represents a brand's share of searches for all seven calorie counter brands we track, month by month, from English-language searches worldwide.

FatSecret and MyFitnessPal among calorie counter brands worldwide, by month

Share of searches by month for MyFitnessPal, FatSecret. The figures are in the table below the chart.

View monthly share of searches table
MonthWeight WatchersMyFitnessPalCronometerNoomFatSecretLose It!MacroFactor
Oct 202529.3%35.8%10.8%10.8%7.2%4.4%1.8%
Nov 202528.5%34.9%10.5%10.5%8.5%5%2.1%
Dec 202536.1%29.6%8.8%10.8%7.3%5.2%2.2%
Jan 202642.4%28.5%8.5%8.5%5.7%4.3%2.1%
Feb 202635.8%29.3%10.8%10.8%7.2%4.4%1.8%
Mar 202638.2%31.2%9.4%9.4%6.2%4.1%1.5%
Apr 202642.5%28.4%8.5%8.5%7%3.5%1.7%
May 202655.4%20.4%7.5%7.5%5%2.7%1.5%
Jun 202645.1%24.6%9%9%6.1%3.9%2.2%
Jul 202645.1%24.6%9%9%6.1%3.9%2.2%
Aug 202645.2%24.7%9.1%9.1%6.1%3.7%2.2%
Sep 202664.2%15.7%7.1%5.8%3.9%2.2%1.2%

How has the FatSecret and MyFitnessPal comparison changed over the last 12 months?

3 findings

How did search popularity change for calorie counter brands worldwide in September 2026?

2 changes
  1. In September 2026, MyFitnessPal lost share of searches among calorie counter brands worldwide, from 24.7% to 15.7%.

  2. In September 2026, FatSecret lost share of searches among calorie counter brands worldwide, from 6.1% to 3.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FatSecret’s and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FatSecret

1 branded search term

  • fatsecret

MyFitnessPal

1 branded search term

  • myfitnesspal

How the Brand Demand Index is measured

Other head-to-heads among calorie counter brands

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