Brandwave

How popular isLose It! in search?

In September 2026, there were an estimated 52.6K branded searches for Lose It! worldwide which is down 22.2% over the last 12 months. Lose It! holds 3.1% estimated Share of Search among calorie counter brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Weight Watchers88.9%
  2. Noom8%
  3. Lose It!3.1%
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Which calorie counter brands compete with Lose It!?

Lose It! against calorie counter brands worldwide, by month

Share of Search by month for Weight Watchers, Noom, Lose It!. The figures are in the table below the chart.

View monthly share of search table
MonthWeight WatchersNoomLose It!
Oct 202566.3%23.9%9.8%
Nov 202565.2%23.6%11.2%
Dec 202569.6%20.6%9.8%
Jan 202677%15.3%7.7%
Feb 202670.6%20.9%8.5%
Mar 202674.2%18%7.8%
Apr 202678.1%15.5%6.4%
May 202684.6%11.4%4%
Jun 202677.8%15.5%6.7%
Jul 202677.8%15.5%6.7%
Aug 202678.1%15.5%6.4%
Sep 202688.9%8%3.1%

  1. 1.Weight Watchers

    88.9%

    Held 1st. 1.5M estimated branded searches, +121.5% vs prior month. Share +10.8 points.

  2. 2.Noom

    8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -7.5 points.

  3. 3.Lose It!

    3.1%

    Held 3rd. 52.6K estimated branded searches, -4.9% vs prior month. Share -3.3 points.

Compare search popularity between Lose It! and its closest rivals

Every comparison with Lose It!

How has branded search demand for Lose It! changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lose It! worldwide fell from 67.6K to 52.6K.
  • Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among calorie counter brands worldwide decreased from 9.8% to 3.1%.
  • Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among calorie counter brands worldwide peaked at 11.2% in November 2025 and was lowest at 3.1% in September 2026.

How did search popularity change for calorie counter brands worldwide in September 2026?

  1. In September 2026, Weight Watchers gained estimated Share of Search among calorie counter brands worldwide, from 78.1% to 88.9%.

  2. In September 2026, Noom lost estimated Share of Search among calorie counter brands worldwide, from 15.5% to 8%.

  3. In September 2026, Lose It! lost estimated Share of Search among calorie counter brands worldwide, from 6.4% to 3.1%.

Where does Lose It! compete?

Lose It! is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Calorie counter brands3rd of 33.1%Shown above
Nutrition apps4th of 57%Show ranking
Calorie tracking apps4th of 47.3%Show ranking
Macro tracker software3rd of 48.6%Show ranking

How is Lose It! measured?

Brandwave collects information about searches that people make online using Lose It!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lose it
  • lose it app

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How the Brand Demand Index is measured

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