How popular isLose It! in search?
In August 2026, there were an estimated 55.3K branded searches for Lose It! worldwide which is down 18.2% over the last 11 months. Lose It! holds 7.6% estimated Share of Search among nutrition apps worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
MyFitnessPal50.7%Cronometer18.6%
Noom18.6%
Lose It!7.6%
MacroFactor4.6%
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Which nutrition apps compete with Lose It!?
Share of Search by month for MyFitnessPal, Cronometer, Noom, Lose It!, MacroFactor. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | Noom | Lose It! | MacroFactor |
|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 16.9% | 16.9% | 6.9% | 2.8% |
| Nov 2025 | 55.5% | 16.6% | 16.6% | 7.9% | 3.3% |
| Dec 2025 | 52.2% | 15.6% | 19.2% | 9.1% | 3.8% |
| Jan 2026 | 54.9% | 16.4% | 16.4% | 8.2% | 4% |
| Feb 2026 | 51.4% | 18.9% | 18.9% | 7.7% | 3.1% |
| Mar 2026 | 56.2% | 16.9% | 16.9% | 7.3% | 2.8% |
| Apr 2026 | 56.1% | 16.8% | 16.8% | 6.9% | 3.4% |
| May 2026 | 51.6% | 18.9% | 18.9% | 6.7% | 3.8% |
| Jun 2026 | 50.4% | 18.5% | 18.5% | 8% | 4.5% |
| Jul 2026 | 50.4% | 18.5% | 18.5% | 8% | 4.5% |
| Aug 2026 | 50.7% | 18.6% | 18.6% | 7.6% | 4.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 368K | 0% | +0.2 points | |
| 2, held 2nd | 18.6% | 135K | 0% | +0.1 points | |
| 3, held 3rd | 18.6% | 135K | 0% | +0.1 points | |
| 4, held 4th | 7.6% | 55.3K | -5.6% | -0.4 points | |
| 5, held 5th | 4.6% | 33.1K | 0% | 0 points |
50.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
18.6%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
Noom18.6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Lose It!7.6%
Held 4th. 55.3K estimated branded searches, -5.6% vs prior month. Share -0.4 points.
4.6%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lose It! and its closest rivals
Every comparison with Lose It!
4 comparisons
How has branded search demand for Lose It! changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lose It! worldwide fell from 67.6K to 55.3K.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among nutrition apps worldwide increased from 6.9% to 7.6%.
- Across the 11 months ending August 2026, Lose It!’s estimated Share of Search among nutrition apps worldwide peaked at 9.1% in December 2025 and was lowest at 6.7% in May 2026.
How did search popularity change for nutrition apps worldwide in August 2026?
5 changes
Estimated monthly branded searches for MacroFactor worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 11 measured months, from 550K to 368K in August 2026.
Estimated monthly branded searches for Lose It! worldwide fell 18.2% over 11 measured months, from 67.6K to 55.3K in August 2026.
Estimated monthly branded searches for Cronometer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Estimated monthly branded searches for Noom worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Where does Lose It! compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nutrition apps | 4th of 5 | 7.6% | Shown above |
| Calorie tracking apps | 4th of 4 | 8% | Show ranking |
How is Lose It! measured?
Brandwave collects information about searches that people make online using Lose It!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- lose it
- lose it app
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