Brandwave

How popular isLose It! in search?

In September 2026, there were an estimated 52.6K branded searches for Lose It! worldwide which is down 22.2% over the last 12 months. Lose It! holds 8.6% estimated Share of Search among macro tracker software worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. MyFitnessPal60.1%
  2. Cronometer26.9%
  3. Lose It!8.6%
  4. MacroFactor4.4%
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Which macro tracker software compete with Lose It!?

Lose It! against macro tracker software worldwide, by month

Share of Search by month for MyFitnessPal, Cronometer, Lose It!, MacroFactor. The figures are in the table below the chart.

View monthly share of search table
MonthMyFitnessPalCronometerLose It!MacroFactor
Oct 202567.9%20.4%8.3%3.3%
Nov 202566.5%20%9.5%4%
Dec 202564.6%19.3%11.3%4.8%
Jan 202665.7%19.6%9.9%4.8%
Feb 202663.4%23.2%9.5%3.8%
Mar 202667.6%20.3%8.8%3.3%
Apr 202667.4%20.2%8.3%4.1%
May 202663.7%23.3%8.3%4.7%
Jun 202661.9%22.7%9.9%5.6%
Jul 202661.9%22.7%9.9%5.6%
Aug 202662.2%22.8%9.4%5.6%
Sep 202660.1%26.9%8.6%4.4%

  1. 1.MyFitnessPal

    60.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Cronometer

    26.9%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +4.1 points.

  3. 3.Lose It!

    8.6%

    Held 3rd. 52.6K estimated branded searches, -4.9% vs prior month. Share -0.8 points.

  4. 4.MacroFactor

    4.4%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.2 points.

Compare search popularity between Lose It! and its closest rivals

Every comparison with Lose It!

How has branded search demand for Lose It! changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lose It! worldwide fell from 67.6K to 52.6K.
  • Across the 12 months ending September 2026, Lose It!’s estimated Share of Search among macro tracker software worldwide peaked at 11.3% in December 2025 and was lowest at 8.3% in April 2026.

How did search popularity change for macro tracker software worldwide in September 2026?

  1. In September 2026, Cronometer gained estimated Share of Search among macro tracker software worldwide, from 22.8% to 26.9%.

  2. In September 2026, MyFitnessPal lost estimated Share of Search among macro tracker software worldwide, from 62.2% to 60.1%.

  3. In September 2026, MacroFactor lost estimated Share of Search among macro tracker software worldwide, from 5.6% to 4.4%.

  4. In September 2026, Lose It! lost estimated Share of Search among macro tracker software worldwide, from 9.4% to 8.6%.

Where does Lose It! compete?

Lose It! is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Calorie counter brands3rd of 33.1%Show ranking
Nutrition apps4th of 57%Show ranking
Calorie tracking apps4th of 47.3%Show ranking
Macro tracker software3rd of 48.6%Shown above

How is Lose It! measured?

Brandwave collects information about searches that people make online using Lose It!’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lose it
  • lose it app

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How the Brand Demand Index is measured

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